Do restaurants have the responsibility to offer its customers healthy menu items and reasonable portion sizes? Discuss the issues regarding this controversy – which comes first, profitability or good nutrition, for a restaurant company.
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Julio Fernandez Director of Human Resources
W Hotel San Francisco
Ashley Eng Talent Acquisition and Staffing
Starwood Hotels & Resorts Worldwide
Julio Fernandez Worked for 9 years in Germany with Boehringer Mannheim, a world leading pharmaceutical company Received a B.A. in Psychology with a minor in Economics - North Carolina State University Interned at the Sheraton Chapel Hill in North Carolina USA Completed assignments across many of Starwood’s brands
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Ashley Eng Sales Manager Westin Times Square NYC Sales Manager Starwood San Diego Metro Group Sales Coordinator Starwood San Diego Convention Services Coordinator Front Desk Agent Sheraton San Diego BS Hospitality Administration - SDSU
Starwood Hotels & Resorts Worldwide 1200 properties in 100 countries 180,000 employees at its owned and managed properties Integrated owner, operator and franchisor Starwood Preferred Guest loyalty program
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Starwood Hotels & Resorts
W Hotels W (luxury and upscale full-service hotels, retreats and residences) is where iconic design and cutting-edge lifestyle set the stage for exclusive and extraordinary experiences. Each hotel and retreat is uniquely inspired by its destination, where innovative design converges with local influences to create energizing spaces for guests to play or work by day or mix and mingle by night.
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W Hotel San Francisco
Menu items Price points Sense of place Location Service method Unique selling points
The Restaurant Concept
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TRACE Restaurant Concept focus “farmed, crafted, shared” Menus based on seasonal availability of local. organic and sustainable ingredients 200 organic or biodynamic international winges 60% of food products are local/organic All coffee is 100% organic
dinner
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dessert
lunch
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breakfast
Meetings Facilities Stylish, high-tech event, meeting and conference destination Boutique hotel with 12,000 square feet of downtown San Francisco meeting space Seven meeting rooms plus boardroom Banquet rooms
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P.A.W. - Pets Are Welcome Welcome packet with the following dog- or cat- designated items: pet toy, pet treat, W Hotels pet tag, clean-up bags Custom W Hotels pet bed, food and water bowl with floor mat, and pet-in-room door sign, plus a special treat at turndown
St. Regis St. Regis (luxury full-service hotels, resorts and residences) is for connoisseurs who desire the finest expressions of luxury. They provide flawless and bespoke service to high-end leisure and business travelers. St. Regis hotels are located in the ultimate locations within the world’s most desired destinations, important emerging markets and yet to be discovered paradises, and they typically have individual design characteristics to capture the distinctive personality of each location.
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The Luxury Collection The Luxury Collection (luxury full-service hotels and resorts) is a group of unique hotels and resorts offering exceptional service to an elite clientele. From legendary palaces and remote retreats to timeless modern classics, these remarkable hotels and resorts enable the most discerning traveler to collect a world of unique, authentic and enriching experiences indigenous to each destination that capture the sense of both luxury and place.
W Hotels W (luxury and upscale full-service hotels, retreats and residences) is where iconic design and cutting-edge lifestyle set the stage for exclusive and extraordinary experiences. Each hotel and retreat is uniquely inspired by its destination, where innovative design converges with local influences to create energizing spaces for guests to play or work by day or mix and mingle by night.
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Westin Westin (luxury and upper upscale full-service hotels, resorts and residences) provides innovative programs and instinctive services designed with our guests’ well-being in mind. Indulge in a deliciously wholesome menu, including exclusive SuperFoodsRx dishes. Energize in the fitness studio with the industry-leading WestinWORKOUT. Revive in the Heavenly Bath where luxurious touches create a spa-like experience. And of course, experience truly restorative sleep in the world-renowned Heavenly Bed—an oasis of lush sheets, down, and patented pillow-top mattress.
Le Meridien Le Méridien (luxury and upper upscale full-service hotels, resorts and residences) is a Paris-born global hotel brand, currently represented by close to 100 properties in over 40 countries worldwide. Le Méridien aims to target the creative and curious-minded traveler: an audience eager to experience something new in every destination and discover things with a new perspective. A curated approach towards culture, the arts, and cuisine unlocks the destination for Le Méridien guests in special and inspiring ways.
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Sheraton Sheraton (luxury and upper upscale full-service hotels, resorts and residences), the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service.
Tribute Portfolio Tribute Portfolio, our newest brand, gives guests access to exceptional independent hotels around the world. From boutique resorts to compelling hotels in choice urban locations, Tribute Portfolio hotels offer inspired style and superior service.
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Four Points Four Points (select-service hotels) delights the smart traveler with what is needed on the road for greater comfort and productivity. All at the honest value our guests deserve, with perks they don’t expect. Our guests start their day feeling energized and finish up relaxed, by kicking back with one of our Best Brews (local craft beer, coffee).
Aloft Aloft (select-service hotels) opened its first hotel in 2008 and has rapidly expanded to 93 properties in 15 countries by the end of 2014. Designed for global travelers who love open spaces, open thinking and open expression, Aloft is where travel creates possibilities. An affordable alternative for the tech-savvy and confidently social, Aloft caters to the global traveler. With a vibrant social scene at W XYZ ® bar, modern authentic design throughout and technology that keeps up with the next gen traveler, Aloft is: Different. By Design.
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Element Element (extended stay hotels) first opened in 2008, providing a modern, upscale and intuitively designed hotel experience that allows travelers a place to thrive. Whether stopping by for a few days or settling in for a few weeks, Element hotels proves that time away from home doesn’t mean time away from life. All Element hotels are pursuing LEED certification furthering the green from the ground up sensibility of the brand.
Lisa Nelson Director of Recruitment
and Management Development J. Alexander’s Restaurants
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J. Alexander’s
Casual fine dining chain with 40 locations and 2,700 employees Concept is “contemporary American cuisine” featuring from-scratch culinary preparation and wood-fired grilling
Menu items Price points Sense of place Location Service method Unique selling points
The Restaurant Concept
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J. Alexander’s Metrics Number of seats Average check Weekly sales Comp sales
Operational Practices From scratch prep Taste plate “Craveable” food Advertising budget Repeat clientele
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Recruitment Practices Hiring budget GPA Phone interviews
Advantages and disadvantages Communicating effectively (Lisa tips)
What’s next?
“foodie” versus
“food profesional”