Create an 11-slide Keynote or Powerpoint presentation with a voiceover commentary for an URBAN FICTION BOOK
[Assignment Title]
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Creative Writing Bachelor of Fine Arts Degree Program
ECW3953 Publishing & Distribution A2 - Breaking Down a Product’s Distribution and Marketing Plan
Objective:
1) To research the distribution strategies and marketing tactics used by MAJOR media producers and evaluate the results. 2) To perfect your skills writing narrative scripts, creating presentations, and using all of the creative elements that make a great audio and visual presentation. Introduction: To get an understanding of what goes into publishing and distribution, you will dissect the production, distribution, and marketing plan of a "hit" that was distributed by a MAJOR media producer. You will conduct some in-‐depth research to discover what strategies and tactics were used in distributing and marketing this entertainment media product and figure out what factors were involved in making it a success. Your findings will be organized into a presentation that you will record and submit to me. (No in-‐class, live presentations.... Don't worry!) Step One: Choose a Media Product in Your Industry Track Before beginning this assignment, you must have decided which Industry Track you are going to focus on for this class -‐ Film, TV, Games, Comics, or Books. Think of your favorite movie, TV show, video game, comic/graphic novel or book that was distributed by a MAJOR media producer and which most people would consider a hit, or a success. (Not a series, but a single product -‐ Film #2, Book #3, Game # 7, whatever...) IMPORTANT: Choose a product that was released MORE THAN A YEAR AGO to insure you can find enough information and results on the Internet to complete this assignment. Step Two: Do Your Research and Build Your Presentation Create an 11-‐slide Keynote or Powerpoint presentation with a voiceover commentary that you will upload to FSO. This is not a podcast so do not export to a .mov file. Leave it as a Keynote or Powerpoint file.
[Assignment Title]
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Creative Writing Bachelor of Fine Arts Degree Program
Each slide should have a headline topic and contain the following information: Slide 1: The product's title, medium, genre, production company, writer and/or creators. Include your name near the bottom of the slide. Slide 2: What are the logline/premise and the Unique Selling Position? What are the main selling points (why did people care about it)? Who is the target market? Slide 3: What countries was the product available in? Who are the distributors? (For films, make sure you cover theatrical, DVD, streaming, and TV distribution.) (For games, cover physical and download and streaming.) (For comics and books, list print and e-‐book formats.) Slide 4: Did it receive any favorable or unfavorable reviews/publicity? If so, what was the angle used by journalists? Was it entered into any festivals or contests? Did it win any awards, or other accolades (such as a Grammy, Oscar, E3 Game Critics Award, National Book Award)? Slide 5: What was the production budget (or production run for books and comics-‐ how many were printed/manufactured)? And what were the sales revenues (or number of copies sold for books and comics)? (For films, what were the box office results, sales revenues for DVDs or Blu-‐Ray, downloads, VOD, etc.?) Slide 6: What were the marketing choices the distributor used? Were there any special promotions, coupons, PR tactics, or strategic partnerships to help sell the product? Slide 7: How easily can the product be bought/viewed/played today? Which bricks and mortar stores, e-‐tailers, websites, streaming services, etc.? Slide 8: What was the initial price (or the suggested retail price) for all formats and versions? What is the current price for all formats and versions? Slide 9: What are the ancillary products? Is revenue being generated from these ancillary goods or services that differ from or enhance the main product? Slide 10: Multimedia: Are there any other versions of this story in other media? Was the product you are researching the source material or a secondary product? Slide 11: Conclusion: After analyzing all of the research you found on this product’s marketing and distribution plan, what made it a success (or failure)? (Do not put research references in the presentation, put them in the script you upload to TurnItIn.)
[Assignment Title]
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Creative Writing Bachelor of Fine Arts Degree Program
Important Notes:
1. All pictures or graphics must have an appropriate reference of where it was obtained below the graphic or pictures. This can be a small font.
2. Do not use more than one slide for each topic. For instance, if a project received a lot of press, cover this on one slide.
3. You must have at least one reference from EBSCO Host. imdb.com, Billboard, Variety, and Hollywood Reporter are good websites to find information to help you with this assignment. If you cannot find all of the information for the product you chose, you should look for another product to cover.
To achieve a maximum grade, the Presentation:
4. Uses effective arrangement, visual elements, and movement. Here is a great article
on what makes a great slide presentation: http://www.garrreynolds.com/Presentation/slides.html
5. Is enhanced with pictures, graphics, appropriate transitions, and appealing fonts. If you use a font not included with the Keynote software, make sure to include the font when you submit the assignment.
6. Has music embedded into the presentation 7. Has an interesting background 8. Is uncluttered with lots of text 9. The voiceover thoroughly identifies the major distribution and marketing
strategies and tactics for the chosen product WARNING: Do not use any content from a Website in the script or in the presentation without providing the appropriate verbal reference, in-‐text citation, quotation marks, formatting, and/or reference according to APA guidelines. Step Two: Write Your Presentation Script Write a double-‐spaced script of your voiceover and include APA formatted research references in the script. Include a cover page with your name, the class, the title of the assignment, and the date. Write a script for the voice over you will record for the Keynote/PowerPoint presentation. The script should address the topic for each slide and fill in the blanks so that the presentation slide does not contain a lot of text. (On the other hand, when it comes to long lists of info like Distributors or Awards, it is a good idea to put as much as you can on the slide, but then only mention the highlights in the narration.) Do not simply recite information for each slide. The script should sound conversational and professional. The script should closely match the voiceover in the Keynote.
[Assignment Title]
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Creative Writing Bachelor of Fine Arts Degree Program
Step Three: Record the Voice Over from the Script Do NOT render as a podcast in GarageBand and then try to import your audio file. Record the narration for each slide in Keynote or PowerPoint. If using Keynote, refer to this tutorial for adding audio and video to a Keynote: https://support.apple.com/kb/PH16993?locale=en_US&viewlocale=en_US If using PowerPoint, refer to this tutorial for adding audio and video to a PowerPoint: https://support.office.com/en-‐us/article/Record-‐a-‐slide-‐show-‐89247c7b-‐c73a-‐4e6d-‐8b7f-‐ a207c79cb902 Important Note: This file cannot be larger than 100 MG, so it should not exceed four minutes. Make sure to compress the file before uploading to FSO. Step Three: Save, Export, and Upload your Work to FSO & TurnItIn—Due Before Sunday at 11:59pm ET
Presentation to FSO: Put your Presentation file in a compressed/zipped folder and upload the folder to FSO. Label your file as: “YourLastName_Breakdown.key” or “YourLastName_Breakdown.pptx”. Script to TurnItIn: Submit the double-‐spaced Script and APA formatted references into TurnItIn. Label your file as: “YourLastName_Breakdown.doc”.
HAVE A PROBLEM? CALL TURN IT IN SUPPORT 866-‐816-‐5046 X 241 Please upload all assignments to TurnItIn as Word Documents. Step Four: Review the Rubric attached below to understand how you will be graded.
This assignment is worth 5 points.
[Assignment Title]
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Creative Writing Bachelor of Fine Arts Degree Program
Criteria Excellent 4 points
Above Average 3 points
Average 2 points
Below Average 1 point
Not Completed 0 points
Understanding of Topic 20%
Topic was understood in depth and forcefully and convincingly addressed
Topic was understood in depth and addressed with ease
Topic’s main points were addressed with ease
Topic was not adequately reflected
Individual Input and Initiative 20%
Voice-over enhanced instructor’s vision for the assignment. Surpassed typical Keynote presentation. Addressed thoroughly all aspects of the assignment
Accurately reflected instructor’s intentions. Voice-over affirmed assignment’s focus and direction. Addressed on some level all aspects of the assignment’s requirements
Response appropriate to subject. Generally competent, though little sense of engagement. Addressed some of assignment requirements
Response revealed little understanding of goals. Lack of compliance toward assignment’s goals. General review of assignment’s requirements but missed some.
No voice-over in Keynote
Content and Completeness 15%
All information presented was clear, thorough, creative, innovative, and well supported with several relevant facts, statistics, and/or examples Criterion for each slide was properly addressed
Most information presented was clear, thorough, creative, and was adequately supported with relevant facts, statistics, and/or examples Criterion for each slide was properly addressed
Information presented was rarely clear, was not consistent throughout, and was supported with facts, statistics, and/or examples, but the relevance of some was questionable Criterion for each slide was properly addressed
Information had several inaccuracies; points not supported or often not clear Criterion for each slide was not met
Critical Thinking and Analysis 15%
All ideas flowed logically; arguments were identifiable, reasonable, and sound Many factual examples/facts given; most relevant to support viewpoint Included new meaningful material
Arguments used were clear and consistent, flowed logically, and made sense Some relevant reasons given to support viewpoint Occasional insightful connections to outside material made
Logic generally failed or argument was unclear Most reasons given; some relevant to support viewpoint May not address or make any outside connections
Unclear arguments or flow of ideas Few reasons given to support viewpoint Simplistic view of topic; little evidence of possible alternative views or shows minimal effort or comprehension Ideas very difficult to understand due to major problems with structure and analysis
Voiceover and Script 15%
Content and structure were outlined both clearly and orderly in the script. No speaking errors in the voiceover
Content and structure were mostly clear and orderly in the script. Minor speaking errors in the voiceover
Content and structure were clear in some parts but not overall in the script. Some speaking errors in the voiceover
Content layout and structure were unclear in most parts in the script. Several speaking errors in the voiceover
Sources and Resources. 15%
Information sources used to address every point with at least one example. All sources were cited and quoted properly
Information sources used to support most points. Some information sources did not support points or may have appeared where inappropriate. All sources were cited and quoted properly
Information sources used to support some points. Points often lack supporting evidence, or evidence used where inappropriate. Passages occasionally lacked citation or quotations
Very few or weak information sources. General failure to support statements, or evidence seemed to support no statement. Quotes and citations not integrated or integrated improperly. Passages consistently lacked citation
No reference page, lacking quotations and/or citations