Title of the Strategy Audit Report for Samsung company
Student name/number
· Executive Summary
· Table of contents
1.
· Company Description, Purpose and Goals
· Market and Customer Analysis
· Value Proposition
· Market Position
· Competitive Advantage, Strengths, Weaknesses and SWOT
· Capabilities
· Opportunities and Threats
· Competitior Analysis
· Overall evaluation of the current marketing strategy
· References and any
· Appendices