SUN mrkt ass5
MKTG 485 - Business-to-Business Marketing
Individual Assignment 5 - Worth 20 points
Due Monday, December 1st by 6:00pm in the dropbox on Angel.
Include your name, Class, and section at the top of the page. A 3 page, professional paper is expected including, of course, proper grammar, spelling, and punctuation.
Read the Case: Sensacon – Page 486 in your textbook and additional information on Sensacon from Chapters 8,11,13,15
1. Write a detailed summary of the case. – 10 points
2. Define the issues they are facing as you interpret the information. – 10 points