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Articulation of Response (clarity, organization)
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There is no evidence of response to the prompts.
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The articulation of the response is weak.
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The articulation of the response is adequate.
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The articulation of the response is skillful.
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Accuracy of Mechanics (grammar, punctuation, spelling)
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The work includes several major errors that disrupt the meaning or flow of the response.
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The work includes a few major errors and/or many minor errors that interfere with the clarity of the response.
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The work includes a few minor errors but no readily detectable major errors.
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The work includes no readily detectable major or minor errors.
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A. Cross-Cultural Differences
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The candidate does not discuss 3 cross-cultural differences that would need to be taken into consideration if the company were to expand into this market based on the selected Asian country.
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The candidate provides an illogical discussion of 3 cross-cultural differences that would need to be taken into consideration if the company were to expand into this market based on the selected Asian country.
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The candidate provides a logical discussion of 3 cross-cultural differences that would need to be taken into consideration if the company were to expand into this market based on the selected Asian country.
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The candidate provides a credible and well-supported discussion of 3 cross-cultural differences that would need to be taken into consideration if the company were to expand into this market based on the selected Asian country.
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B1. Product
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The candidate does not contrast a U.S. business practice to a practice in the proposed Asian country for product.
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The candidate provides an illogical contrast of a U.S. business practice to a practice in the proposed Asian country for product.
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The candidate provides a logical contrast of a U.S. business practice to a practice in the proposed Asian country for product.
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The candidate provides a credible and well-supported contrast of a U.S. business practice to a practice in the proposed Asian country for product.
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B2. Price
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The candidate does not contrast a U.S. business practice to a practice in the proposed Asian country for price.
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The candidate provides an illogical contrast of a U.S. business practice to a practice in the proposed Asian country for price.
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The candidate provides a logical contrast of a U.S. business practice to a practice in the proposed Asian country for price.
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The candidate provides a credible and well-supported contrast of a U.S. business practice to a practice in the proposed Asian country for price.
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B3. Promotion
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The candidate does not contrast a U.S. business practice to a practice in the proposed Asian country for promotion.
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The candidate provides an illogical contrast of a U.S. business practice to a practice in the proposed Asian country for promotion.
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The candidate provides a logical contrast of a U.S. business practice to a practice in the proposed Asian country for promotion.
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The candidate provides a credible and well-supported contrast of a U.S. business practice to a practice in the proposed Asian country for promotion.
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B4. Place
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The candidate does not contrast a U.S. business practice to a practice in the proposed Asian country for place.
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The candidate provides an illogical contrast of a U.S. business practice to a practice in the proposed Asian country for place.
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The candidate provides a logical contrast of a U.S. business practice to a practice in the proposed Asian country for place.
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The candidate provides a credible and well-supported contrast of a U.S. business practice to a practice in the proposed Asian country for place.
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C. Ethical Issues
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The candidate does not discuss 2 distinct ethical issues that the candidate will need to understand and respect as the business expands into the selected Asian country.
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The candidate provides an illogical discussion of 2 distinct ethical issues that the candidate will need to understand and respect as the business expands into the selected Asian country.
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The candidate provides a logical discussion of 2 distinct ethical issues that the candidate will need to understand and respect as the business expands into the selected Asian country.
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The candidate provides a credible and well-supported discussion of 2 distinct ethical issues that the candidate will need to understand and respect as the business expands into the selected Asian country.
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D. Sources
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When the candidate uses sources, the candidate does not provide in-text citations and references for each source used.
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When the candidate uses sources, the candidate provides appropriate in-text citations and references with major deviations from APA style.
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When the candidate uses sources, the candidate provides appropriate in-text citations and references with minor deviations from APA style.
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When the candidate uses sources, the candidate provides appropriate in-text citations and references with no readily detectable deviations from APA style, OR the candidate does not use sources.
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