International Marketing REPORT
2023IBA Tutorial Week 6: International Business Report
Monday September 1
Tuesday September 2
Griffith Business School
Session Plan
Any general announcements/information
Mid-Semester Exam Overview
International Business Report
Task Brief
Marking Criteria sheet
Rubric
Business Report Tool
Additional info about products
Research: How to conduct effective research for your Business Report
Info for next week (Presentations)/Questions
Griffith Business School
Mid-Semester Exam Overview
Overall results were very good. Some variation, though most of you are well-placed for later assessment tasks.
General trend towards the final 10-15 questions being more challenging (a few examples on the next couple of slides)
All correct answers will be posted via an announcement later this week
Mid-Semester Exam: Q 50
In 2012, which of the following nations had the second highest number of organisations in the ranking of the world’s top 100 companies?
a. China
b. Japan
c. United States of America
d. France
Mid-Semester Exam: Q 51
Which of the following is NOT one of the three principles of international trade?
a. Countries benefit from international trade.
b. Exchange rates are determined primarily by traded goods (volume & value).
c. International trade volumes inevitably increase on an annual basis.
d. International trade increases worldwide production through specialisation.
Mid-Semester Exam: Q 52
Which of the nations listed below demonstrates the highest export dependency (as a percentage of the country’s GDP)?
a. Japan
b. United Kingdom
c. China
d. Belgium
Mid-Semester Exam: Q 8
The year _____ witnessed the first decline in the volume of world merchandise trade since 1982 and the first decrease in world merchandise output since 1991.
a. 1999
b. 2000
c. 2001
d. 2002
International Business Report (General Info)
2500 words (+/- 10%) – assignments that fall under the minimum word count won’t be additionally penalised
Submission date: 03/11/2014 (Monday, Week 14)
Submission time: 5pm
One electronic copy should be submitted through SafeAssign
No paper submission
No submissions accepted via email
Griffith Business School
International Business Report (Task Brief)
Choice of two products
Use secondary research; don’t contact companies directly
5 key elements to your assignment
Structure to use
SafeAssign
Griffith Business School
International Business Report (Marking Criteria)
Available alongside other key documents for the Business Report on the course site
Ensure that you attach a copy to the front of your Business Report
Mark allocation clearly outlined
Final mark will be determined by this sheet
Griffith Business School
International Business Report (Rubric)
Written Communication Rubric
Available in the relevant folder on the course site
Three key areas
Presentation
Research
Analysis & Synthesis
Griffith Business School
International Business Report (Business Report Writing Tool)
Can be accessed in the relevant folder on the course site.
This tool is helpful and should be used
Three key areas
What is a business report?
Action Plan
Three key stages (pre-writing, writing, post-writing)
Sample Report
Discussion section omitted here
Griffith Business School
International Business Report (organic baby porridge )
Task requires you to focus on the export of Australian-made organic baby porridge to China
Some key issues to consider
Melamine milk scandal and its impact
Perception of organic products in China
Organic certification & distribution
Consider all stages of export
Research segments in Chinese society
Consider distribution and logistics
Promotional Concept (unique selling proposition)
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International Business Report (B-Berry® blueberry products )
Focus on B-Berry exports from The Netherlands to Australia
Key issues to consider
Consider how the product is consumed and used
Think about the general use and consumption of blueberries in Australia
Substitute products? Rival products?
Translation issues
Again, all stages of export are important
Which segment in Australia? (research should be easily available here)
Regulatory framework within Australia; Quarantine
Available in supermarkets, health stores, or independent shops?
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Good Research – General Tips
Study Smart can be a useful resource here
3 relevant sections:
Finding Information
Referencing
Organising Information
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Good Research – additional tips
Think flexibly when using search terms
Access journal databases through the Griffith library search.
Use all resources available (help available directly through the library website).
Discard sources if you find yourself needing to work hard to find relevant information.
Griffith Business School
Selecting appropriate references
Use the Griffith library search function (www.griffith.edu.au/library)
Locate the search bar
Enter your search term (for example, “marketing pitch”)
Select search
Read through your results
Apply the ‘refine your search’ filter – “Limit to articles from scholarly publications, including peer-review”. This should ensure that your articles are appropriate for your assignment.
Consider limiting to journal articles.
All selections should be linked to the choices that you have made in relation to your Ad Pitch.
Griffith Business School
Selecting appropriate references
Refine your search
Ensure that this box is selected
Search term is clearly stated here
Business Research Tool
Tool is accessible here.
Enables you to access company data
Very useful for your Business Report
Also useful for your group assignment
An interactive guide for locating relevant information
Also provides you with direct links to databases
Griffith Business School
Next Week (Week 7)
Finalise your presentations
Meet in your groups to practice your presentation
Ensure that your video advert is recorded (obviously)
Perhaps test your video in your regular tutorial room before Week 8
My student consult
Week 7 lecture: STP (helpful for your Business Reports)
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Questions
Any questions?
Griffith Business School