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Problem Definition Report––Module 2, Part A Context

Mission Statement

To make automobile import and export business a swift results focused service geared towards customer satisfaction and logistical mastery of efficiency and reliability to build business of international calibre.

Goals

To provide an absolute package of automobile import and export service that entails purchase contract, warehousing, shipping, and delivery scheduling.

To provide a comprehensive package of trade consultation services to start up business venturing into import and export related businesses

Strategies

Branding our import and export services in a unique as well cost friendly bundling to realize profits for our clients through cost-leadership in the import export industry in South Korea.

Create mutual and long lasting relationships with our clients and win the trust and loyalty of client base by excelling in service providence and delivering excellent results.

Objectives

To become prime player in the import and export business services provider in two years time.

Realize a financial stable economic portfolio by breaking evening in one year.

Increase sales modestly during second year of operation.

Increasing market share by 2% in one year.

To create a reputational of international scope and proficiency service delivery to realize a globally competitive position in the automobile import and export industry

Problem/Opportunity Statements

The company’s target clients are the small and mediums business who make the greater percentage of the export and import market; this is an opportunity we intend to capitalize on as a company

The nature of the import and export especially, automobiles business is exposed to global financial fluctuations thus

Unpredictable return on investments is a great risk for the business, but there is a doorway to insurance in order to ensure smooth running of the business in financial crisis

There is risk of limited access to funding since the company is small firm and get majority of its funding in form of credit from financial institutions

Problem Definition Report––Module 2, Part B Tools

Step One—Sensing the Existence of a Problem/Opportunity: Multiple Perspectives

Van Persi : Quality service, time management and security of the vehicles in transit is the main concern of the customer. Service quality efficient time schedules and security arrangements determines customer's satisfaction and willingness to offer business. In order to achieve maximum market share and profit, we must ensure and fulfil the maximum requirements of the customers.

Sukar: The company’s target clients are the small and mediums businesses who make the greater percentage of the export and import market; this is an opportunity we intend to capitalize on as a company. To avail this opportunity, We need to work with our clients to find pragmatic and meaningful solutions to the complex problems. Our approach should result in creative and innovative solutions that translate to client's bottom line.

Rooney: Being a high valued and profit making industry, there is a serious competition, our competitors are adopting every policy that can win them high valued customers. The potential to achieve reasonable market share lies in being a cost leader in the industry.

Zedan: Accurate and timely transfer of information is as important as moving the shipment itself. We need to view technology and systems development as a core business strategy and strength. Due to organic growth globally, our entire global network should adapt unified, event-driven operational systems. We should be able to control our systems, development by designing and supporting the software that our operations staff uses every day.

Kaka: To become a compliance-driven organization, we must understand and address the intricacies of trade regulations and agreements at the global, regional, national and local levels. We need to develop our system to create innovative technological processes that support a global product with local requirements. Commonality is achieved by focusing on the three elements of a strong customs process-strict compliance with regulations, reliable release timing and strong valuable data.

Ronaldo: The nature of the import and export especially, automobiles business is exposed to global financial fluctuations thus Unpredictable return on investments is a great risk for the business, but there is a doorway to insurance in order to ensure smooth running of the business in financial crisis. There is a risk of limited access to funding since the company is small firm and get majority of its funding in form of credit from financial institutions. There is risk of limited access to funding since the company is a small firm and get majority of its funding in form of credit from financial institutions

Step Two—Identifying Contributing Factors

The nature of the automobile export business itself is a predisposing factor given its subjective competitive nature in the global market. The company being a start up has limited finances and a limited market share, the need for extensive and effective marketing, customer satisfaction, vital improvements in IT, customs solutions without any customer inconvenience and achieving a breakeven to realize profits for expansion and sustainability of the business

Step Three—Reaching a Problem Definition

We are in a high competitive market, where our competitors are offering mouth watering and lucrative benefits to our customers. This could lead to erosion of market share, making it difficult to achieve our business objective of "Increasing Market Share by 2%". Marketing and sales estimate that turning the company into cost leadership, with some significant new customer-desired features, could reverse the projected market share erosion. If it could be released by the end of the fiscal year and priced competitively, we could gain reasonable market share beyond current levels.