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What do students want socially when they arrive at college? Implications of social achievement goals for social behaviors and adjustment during the first semester of college

Sungok Serena Shim • Allison M. Ryan

Published online: 20 January 2012

� Springer Science+Business Media, LLC 2012

Abstract This study investigated if the social achieve-

ment goals that students endorsed at the beginning of their

freshman year were associated with social behaviors and

adjustment 6 months later (N = 276; 52% female). Stu-

dents were recruited from a residential hall and Resident

Advisors provided multi-dimensional assessments of stu-

dents’ social behaviors. A social development goal (a focus

on improving social skills and relationships) promoted

adjustment, indicated by a positive association with overall

social competence. A social demonstration-avoid goal (a

focus on avoiding negative judgments) hindered adjust-

ment, indicated by negative associations with overall social

competence, popularity and prosocial behavior and positive

associations with anxious and internalizing behavior. A

social demonstration-approach goal (a focus on gaining

positive judgments) had benefits, as shown by positive

associations with overall social competence and popularity,

and negative associations with anxious behavior, but also

drawbacks for adjustment, as shown by a positive associ-

ation with aggression.

Keywords Social goals � First year in college � Transition to college � Social motivation � Social adjustment

Introduction

Students face many changes, challenges and opportunities

as they negotiate the transition from high school and home

life to college life (Petruzzello and Motl 2006). When

students arrive at college they meet a myriad of new peo-

ple. Making new friends and establishing positive peer

relationships are important to having a successful first year

in college (Buote et al. 2007; Friedlander et al. 2007; Paul

and Brier 2001). While some students enjoy the new col-

lege social scene, many students struggle in adjusting

socially to college and report feeling lonely, anxious and

lacking positive relationships (Compas et al. 1986; Cutrona

1982; Larose and Boivin 1998). Social and personal growth

is an important benefit of college in its own right but it is

also intricately intertwined with academic adjustment,

satisfaction with the college experience, and ultimately

retention in college (Tinto 1993, 1997). Thus, under-

standing the factors that underlie social adjustment to

college is an important issue.

The aim of the present study is to investigate if the social

achievement goals that students endorse at the beginning of

their freshman year will help explain social behaviors and

adjustment 6 months later. We use an achievement goal

framework to conceptualize students’ social goals (Dweck

1986; Elliot 2005). Social achievement goals concern stu-

dents’ different orientations toward social competence and

have been shown to be important to college students’ per-

ceptions of personal relationships and overall well-being

during the later years of college (Elliot et al. 2006; Horst et al.

2007; Ryan and Shim 2006). An achievement goal approach is

likely to be helpful in understanding students’ initial adjust-

ment to college because at this transitional time, students

experience uncertainty and ambiguity in their social world

and are likely to reflect on their social competence.

S. S. Shim (&) Ball State University, 519 Teachers College,

2000 W. University Ave., Muncie, IN 47037, USA

e-mail: sshim@bsu.edu

A. M. Ryan

Combined Program in Education and Psyhcology, University

of Michigan, 4111 School of Education, 610 East University

Ave., Ann Arbor, MI 48104, USA

e-mail: aliryan@umich.edu

123

Motiv Emot (2012) 36:504–515

DOI 10.1007/s11031-011-9272-3

Conceptualization of social achievement goals

Goals are cognitive representations of things individuals

want to accomplish and provide direction and energy for

behavior (Austin and Vancouver 1996; Pintrich 2000).

There are different approaches to the conceptualization of

goals. Our achievement goal approach can be distinguished

from a content approach to goals. A content approach

concerns what outcomes individuals pursue and identifies

categories of goals that characterize what individuals want

and this approach has been informative in documenting the

various goals individuals strive for in social situations. For

example, individuals often have goals for affiliation,

responsibility, nurturance, and intimacy (e.g., Ford 1992;

Sanderson et al. 2005; Wentzel 2001). Social goals can also

include healthy desire such as companionship or fun (e.g.,

Anderman 1999; Jarvinen and Nicholls 1996; Wentzel

2001) as well as unhealthy ones such as revenge, domi-

nation or control over others (e.g., Chung and Asher 1996;

Kiefer and Ryan 2008; McAdams 1987; Rose and Asher

1999). Regardless of what someone wants in a social sit-

uation (e.g., intimacy or fun or both), it is likely they also

want to feel socially competent (or at least not feel

incompetent). Achievement goals transcend various con-

tent or outcome goals that are salient to individuals in

social settings (Dweck 1986; Pintrich 2000).

Achievement goal theorists distinguish between goals that

focus on developing versus demonstrating competence

(Dweck and Leggett 1988; Molden and Dweck 2006). As

theory evolved, researchers bifurcated the goal focusing on

demonstration of competence into approach and avoidance

dimensions (see Elliot 2005 for a review). In the social domain

(Ryan and Shim 2006), a social development goal involves

improving social relationships and social skills (e.g., gaining

insights into friends or learning how to get along with others);

a social demonstration-approach goal involves garnering

positive feedback from others and gaining social prestige

(e.g., being seen as ‘‘cool’’ or ‘‘popular’’); and a social dem-

onstration-avoid goal involves avoiding negative judgments

from others (e.g., not being seen as a ‘‘loser’’). Similar to the

distinction made for ‘‘demonstration’’ goals, there has been

some attention to bifurcating ‘‘development’’ goals into sep-

arate approach and avoid goals although Ryan and Shim

(2006) did not include this in their conceptualization of

achievement goals in the social domain (nor did Elliot et al.

2006 and Horst et al. 2007). Such ‘‘development-avoid goals’’

are viewed as less prevalent in real world situations and have

weaker relations with adjustment variables in the academic

domain (Elliot 2005). Given the weaker conceptual and

practical justifications for a development-avoid goal, we do

not include it in the current study.

Prior theory and research indicates that social achieve-

ment goals set in motion different processes, encompassing

whether and how individuals approach, engage, function,

and evaluate themselves in the social domain (Dweck and

Leggett 1988; Elliott and Dweck 1988; Elliot et al. 2006;

Erdley et al. 1997; Ryan and Shim 2006, 2008). Consistent

with this premise, we anticipate that students’ social

achievement goals at the beginning of college will predict

their subsequent social behaviors and adjustment. To assess

social behaviors and adjustment, we used Resident Advisor

ratings of students.

The importance of Resident Advisors’ views

on students’ social adjustment to college

Prior research examining college students’ social achieve-

ment goals and adjustment has predominantly used self-

reports of both constructs (Elliot et al. 2006; Horst et al.

2007; Ryan and Shim 2006). One problem with this

approach is that shared method variance may explain the

associations found between goals and adjustment. Further,

self-reports of adjustment concern students’ subjective

perceptions, which may tap into desired rather than actual

social adjustment. Goals, by definition, concern subjective

perceptions and must be measured by self-reports but some

facets of social adjustment can be observed by others. It is

theorized that social achievement goals bring about dif-

ferent social behaviors (in addition to cognitions and

emotions; see Ryan and Shim 2006). To test this proposi-

tion, and to avoid methodological problems associated with

self-reports, we used Resident Advisor reports of students’

social behaviors and adjustment to college.

Resident Advisors are an important, but rarely examined,

source of information. In this investigation, we are interested

in students’ broader social adjustment to college and wanted

information on students in a social setting, which was possible

with Resident Advisor ratings of students in their residence

hall. The residence hall is an important context of develop-

ment for many freshmen. For many students, the freshman

year represents a transition from their home environment with

family to full immersion of cohabitating with peers around the

clock. When they arrive on campus their freshman year, stu-

dents must interact with peers that they generally do not know,

and did not choose, day in and day out and encompass eating,

sleeping, studying and socializing.

In the present investigation, we ask Resident Advisors to

not only rate students’ overall social competence (e.g.,

good social skills when interacting with others; skilled at

explaining their point of view, see Ryan and Shim 2006)

but also rate students’ prosocial, aggressive, social anxiety

and internalizing behavior (actions that direct problematic

energy toward the self, such as withdrawn, inhibited, and

depressed behaviors) as well as popularity with peers.

These behaviors and adjustment indices represent key

aspects of peer relationships and social development

Motiv Emot (2012) 36:504–515 505

123

(Rubin et al. 2006). Such behaviors and status ratings have

not been examined in relation to social achievement goals

in college students so the present study will provide

insights into whether social achievement goals are associ-

ated with observable behaviors and expand the range of

social behavioral and adjustment variables associated with

social achievement goals for college students.

The relationships between social achievement goals

and social behaviors and adjustment to college

With its focus on improving social competence, a social

development goal is expected to be related to adaptive

social behaviors and adjustment. It is likely that a social

development goal would facilitate navigating the changing

terrain of students’ social world during the transition to

college. A focus on developing peer relationships is likely

to promote reflection on the nature of social relationships in

a new setting and promote successful peer relationships. A

social development goal is an approach goal in nature—a

goal focusing on positive outcomes. Thus, it is often

undergirded by positive views of oneself and enhanced

efficacy to achieve desired outcomes (Ryan and Shim

2006). When focused on social development goals, indi-

viduals tend to report positive perceptions of social rela-

tionships as well as well-being in general (Elliot et al.

2006; Horst et al. 2007; Kuroda and Sakurai 2011; Mou-

ratidis and Sideridis 2009; Ryan and Shim 2006, 2008).

Thus, a social development goal is likely to be associated

with higher levels of overall social competence and spe-

cifically, higher levels of prosocial behavior and lower

levels of aggressive, socially anxious and internalizing

behaviors (Ryan and Shim 2008). Because success is

defined in terms of internal standards with a social devel-

opment goal, there is no motivation for individuals to

achieve social status, and so no association is expected

between a social development goal and popular status

(Ryan and Shim 2008).

During the transition to college, there is likely to be much

attention to social comparison and judgment of social attri-

butes. In the residence hall setting, students spend most of their

time among peers and have much opportunity to observe and

evaluate characteristics of each other in a variety of situations

making social demonstration goals salient. Striving to achieve

positive recognition from peers and securing high social sta-

tus, which are the core elements of a demonstration-approach

goal, may lead individuals to engage in various status-

enhancing tactics. Some of them may be in agonistic nature

and not be construed as prosocial by others (Dolan 2001; Eder

1985; LaFontana and Cillessen 2002; Parkhurst and Hop-

meyer 1998). The phenomenon of popular students being

aggressive has received much attention in child and adoles-

cent development research in recent years (Cillessen and Rose

2005; Rodkin and Roisman 2010) but whether these dynamics

play out in older adolescent samples in the college setting is

unexamined. However, in a new group setting, when status

and dominance are being established, students may resort to

aggressive techniques when necessary to manage others’

impressions (Cillessen and Mayeux 2004; Ryan and Shim

2008).

A social demonstration-approach goal has generally

been found to be unrelated to psychological well-being

indicators, including perceptions of positive social rela-

tionships (Horst et al. 2007; Kuroda and Sakurai 2011;

Ryan and Shim 2006). This may reflect the complexity of

striving for social status—it may be associated with social

competence and popularity but also incur some costs in

terms of being widely liked and forming close, satisfying

personal relationships that bolster well-being (Mouratidis

and Sideridis 2009; Ryan and Shim 2008). Thus, a social

demonstration-approach goal is likely to have benefits

(associated with higher levels of overall social competence

and popularity and lower levels of socially anxious

behavior) and drawbacks (associated with higher levels of

aggressive behavior). Given the lack of association of a

social demonstration-approach goal with well-being in

previous research (e.g., Horst et al. 2007), no association is

expected with internalizing behavior. It is likely that a

demonstration-approach goal is associated with some pro-

social behavior, although it is targeted strategically, and so

we anticipate no overall relation to prosocial behavior

(Ryan and Shim 2008).

With its focus on avoiding negative judgments, a social

demonstration-avoid goal is expected to lead to maladap-

tive social behaviors and undermine adjustment. As an

avoidance goal, it is expected to be under-girded by neg-

ative views of one’s social competence (Ryan and Shim

2006). Avoidance or withdrawal from social situations is

likely to be preferred to engaging in social interactions, as

it is safer and satisfies the goal of avoiding possible neg-

ative outcomes. A social demonstration-avoid goal has

been found to be related to maladjustment, encompassing

negative perceptions of social relationships, overall lone-

liness, social worry, fear of negative evaluation, depression

when faced with interpersonal stress as well anxious soli-

tary behavior (Elliot et al. 2006; Horst et al. 2007; Kuroda

and Sakurai 2011; Mouratidis and Sideridis 2009; Ryan

and Shim 2006, 2008). Thus, we hypothesize that a social

demonstration-avoid goal will be associated with lower

levels of overall social competence and popularity as well

as higher levels of socially anxious and internalizing

behaviors. Given the focus on avoiding the negative

judgments of others, a social demonstration-avoid goal is

likely to be negatively associated with aggressive behavior.

Regarding prosocial behavior, a social demonstration-

avoid goal is concerned with avoiding negative judgments

506 Motiv Emot (2012) 36:504–515

123

and thus might promote prosocial behavior towards others

(e.g., acquiesce to requests for help, sacrifice personal

needs thus being perceived as kind and cooperative) but

this is balanced by the focus on avoidance and withdrawal

and thus, overall no association is expected between a

social demonstration-avoid goal and prosocial behavior.

The role of self-esteem, gender, and interactions

between social achievement goals in social adjustment

In our investigation of social achievement goals, we

examined the main and moderation effects self-esteem and

gender, along with interactions among social achievement

goals. Below we briefly describe how examination of these

issues can enrich our understanding of social achievement

goals, social behaviors and social adjustment.

Self-esteem

Research on social achievement goals is a fairly recent and

thus it is important to demonstrate that these new con-

structs offer additional and unique insights above and

beyond constructs known to be important to social

behaviors and adjustment. Self-esteem has been widely

investigated (e.g., Baumeister et al. 2003; Diener and

Diener 1995; Robins and Trzesniewski 2005) in relation to

social adjustment. Self-esteem refers to a person’s overall

evaluation of their self-worth and has been found to be a

critical factor in well-being and adjustment. How we feel

about ourselves matters for how we behave and interact

with others (e.g., Baumeister et al. 1996; Steele et al.

1993). Goals concern different orientations toward com-

petence and should have unique effects from the more

general evaluations represented by self-esteem (Dweck

1986; Elliot 2005). We examine social achievement goals

and self-esteem jointly to investigate unique effects. We

also examine possible interactive effects of self-esteem and

social achievement goals. The proposition that the desire to

look better than others (i.e., a social demonstration-

approach goal) is most problematic when one lacks confi-

dence figures prominently in achievement goal theory

(Dweck 1986), despite mixed empirical evidence in the

academic domain (Harackiewicz et al. 2000). To further

our understanding of achievement goal processes in the

social domain, we examine if self-esteem moderates the

associations of social demonstration-approach goals with

social behaviors and adjustment.

Gender

We also include gender in our model. Previous research

indicates that males and females might differ in their social

achievement goals, social behaviors and adjustment.

Females tend to be more oriented towards communal goals

whereas males tend to be more oriented towards domi-

nance goals (Rose and Rudolph 2006). Females tend to be

more prosocial, but also more socially anxious and

depressed than males whereas males tend to be more

aggressive than females (Buhrmester and Furman 1986;

Galen and Underwood 1997; Rose and Rudolph 2006).

Further, there is some suggestion that goals have different

effects for males and females (Ryan and Shim 2008). Thus,

we examine the effect of gender when examining relations

among social achievement goals and social adjustment

(main effect) and examine if the effects of social

achievement goals vary for males and females (moderation

effect).

Interactions among social achievement goals

Finally, we explore interactive effects among social

achievement goals. This is important because students may

pursue multiple goals and the effects of one goal may be

different when pursued in conjunction with another goal

(see Barron and Harackiewicz 2001). Of the three studies

concerning social achievement goals in college students,

one study examined potential interactions and few were

found (Ryan and Shim 2006). However, the effect of one

goal may vary depending on the level of another goal. For

example, when a development goal and a demonstration-

approach goal are pursued simultaneously, the resulting

social outcome may be more positive, compared to when a

demonstration-approach goal is pursued exclusively with-

out striving for a development goal (Ryan and Shim 2006,

2008). Another plausible interaction is that when accom-

panied by high level of a demonstration-avoidance goal,

the benefits of the other two approach goals may be com-

promised (Ryan and Shim 2008). However, given that only

a handful of studies have examined the interactions, more

studies are clearly needed to draw a definitive conclusion.

Overview

In summary, the goal of the present research is to examine the

role of social achievement goals to students’ early adjustment

to college. We use Resident Advisor reports of different

aspects of students’ social behaviors and adjustment (overall

social competence, popularity, prosocial, aggressive, anxious

and internalizing behaviors). In line with previous research,

we hypothesize that a social development goal will facilitate

positive adjustment, a social demonstration-avoid goal will be

associated with maladjustment and a social demonstration-

approach goal will have both benefits and drawbacks for

adjustment. The main effects of gender and self-esteem as

well as the interactive effects between goals and self-esteem,

goals and gender and among goals are tested.

Motiv Emot (2012) 36:504–515 507

123

Method

Participants

The participants were 276 college students from a large

State university located in the Midwest. We recruited stu-

dents from 12 different single-sex floors (half male and half

female) in a large residence hall (representing half of the

total floors in the residence hall). This residence hall is one

of the more diverse residence halls with more minority and

international students than most residence halls on the

campus. The residence hall is predominantly freshman

(80%) with some older students (15% sophomores and 5%

juniors and seniors). We recruited freshman who were 18 at

the time of the wave 1 survey. Students indicated their race

and gender on the top of the survey. The sample was 54%

White, non-Hispanic, 20% Asian, Pacific-Islander, 13%

Black, non-Hispanic, 8% Hispanic, and 5% other minority

groups. The sample was 52% female and 48% male.

Procedure

Surveys were administered to students in their residence

hall by a pair of trained researchers. Social achievement

goals and self-esteem were measured during the first week

of the Fall semester (wave 1) and Resident Advisor ratings

of students’ social behaviors and adjustment were collected

at the beginning of Spring semester in January (wave 2).

Students were told that completing the survey was volun-

tary and that if, at any point they wanted to stop, they could

do so. Students were assured the information would be kept

confidential. Surveys were administered at the end of a

mandatory floor meeting held by each Resident Advisor to

review rules and procedures of the dorm. As an incentive to

stay and complete the survey, the three dorm floors with

the highest participation rate won a pizza party.

Resident Advisors of each floor (N = 12) were asked to

complete a brief survey about each of the participating stu-

dents’ social behaviors and adjustment. According to the

University materials, Resident Advisors at this university are

generally responsible for developing a strong sense of com-

munity among the residents. Resident Advisors are highly-

visible and live-in members of the residence halls who support

the mission of the university by developing a safe environment

conducive to academic success and the holistic development

of all students. Specific duties in the job description include:

fostering healthy relationships with residents, serving as a

resource of information about the institution, communicating

regularly with residents, using conflict management and

mediation techniques between residents as needed and trouble

shooting problems with residents.

Participating students gave permission for Resident

Advisors to provide information about their behaviors and

adjustment. Resident Advisors were told that their partic-

ipation was voluntary and their responses confidential.

Each Resident Advisor was given a $10 gift certificate for a

local coffee shop.

Measures

Social achievement goals

Social achievement goals were measured with an adapted

version of Ryan and Shim’s (2006) measure. Social devel-

opment goal items concern a focus on developing social

competence (7 items, e.g., ‘‘In general, I strive to develop my

interpersonal skills’’ and ‘‘It is important to me to work on

improving the quality of my relationships with my friends’’).

Social demonstration-approach goal items concern a focus on

demonstrating social desirability and gaining positive judg-

ments from others (6 items, e.g., ‘‘It is important to me that

others think of me as popular’’ and ‘‘It is important to me to

have ‘‘cool’’ friends’’). Social demonstration-avoid goal items

concern a focus on demonstrating that one is not socially

undesirable and avoiding negative judgments from others (6

items, e.g., ‘‘My goal is to avoid doing things that would cause

others to make fun of me’’ and ‘‘I would be successful if I

could avoid being socially awkward’’). All items were rated

on a scale that ranged from 1 (not at all true of me) to 5 (very

true of me). The measure was reliable in the present sample

(Cronbach’s alpha = .83, .88, and .87 for a social develop-

ment, a social demonstration-approach and a social demon-

stration-avoid goal, respectively).

Self-esteem

We used Rosenberg’s 10-item measure (1965) of self-

esteem. Self-esteem refers to students’ general perceptions

of worth and satisfaction with self. Sample items are ‘‘On

the whole, I am satisfied with myself’’ and ‘‘At times I

think I am no good at all’’ (reversed). All items were rated

on a scale that ranged from 1 (not at all true of me) to 5

(very true of me). The measure was reliable in the present

sample (Cronbach’s alpha = .89).

Social adjustment

To assess students’ overall social competence, Resident

Advisors completed a scale about students’ general social

competence, adapted from Ryan and Shim (2006) to be

appropriate for the residence hall setting. The scale con-

sisted of the following four items: (a) ‘‘This student has

good social skills when interacting with others,’’ (b) ‘‘This

student is skilled at explaining their point of view to oth-

ers,’’ (c) ‘‘If you were to rank all the students on your floor

from worst to best, how would you rank this student in

508 Motiv Emot (2012) 36:504–515

123

terms of social skills,’’ and (d) ‘‘If you were to rank all the

students on your floor from worst to best, how would you

rank this student in terms of ability to make new friends’’.

Instructors rated students on a 5-point scale ranging from 1

(not at all true) to 5 (very true) for items a and b and from 1

(one of the worst) to 5 (one of the best) for items c and d.

Prior research demonstrated inter-rater reliability between

instructors and peers in the use of this scale (see Ryan and

Shim 2006). The measure was reliable in the present

sample (Cronbach’s alpha = .92).

To assess additional dimensions of social adjustment,

Resident Advisors completed scales assessing prosocial

behavior, overt aggressive behavior, popularity, socially

anxious behavior and internalizing behavior. For each

student, Resident Advisors were instructed to circle one

number to indicate how true the various descriptors were

for the student. All items were rated on a scale that ranged

from 1 (never) to 5 (always).

Prosocial behavior

Prosocial behavior was assessed with a measure adapted

from Cassidy and Asher (1992; see also Crick 1996 and the

affiliative subscale of the interpersonal competence scale

(ICS) by Cairns et al. 1995 for use of some similar items)

and consisted of five items: ‘‘friendly’’, ‘‘helpful’’,

‘‘cooperative’’, ‘‘kind’’, and ‘‘considerate’’. The measure

was reliable in our sample (Cronbach’s alpha = .87).

Overt aggressive behavior

Overt aggressive behavior was assessed with the aggres-

sion subscale of the ICS (Cairns et al. 1995) and consisted

of three items: ‘‘fights with others’’, ‘‘argues with others’’,

and ‘‘gets in trouble’’. The measure was reliable in our

sample (Cronbach’s alpha = .65).

Popularity

Popularity was assessed with the popularity subscale of the

ICS (Cairns et al. 1995) and consisted of three items:

‘‘popular with boys’’, ‘‘popular with girls’’, and ‘‘has lots of

friends’’. The measure was reliable in our sample (Cron-

bach’s alpha = .81).

Socially anxious behavior

Socially anxious behavior was assessed with a measure

adapted from La Greca and Stone (1993) and consisted of

four items: ‘‘worries’’, ‘‘anxious’’, ‘‘self-conscious’’, and

‘‘nervous’’. The measure was reliable in our sample

(Cronbach’s alpha = .69).

Internalizing behavior

Internalizing behavior was assessed with a measure adapted

from Radloff (1977) and consisted of two items that would be

visible to others: ‘‘sad’’ and ‘‘cries a lot’’. The measure was

reliable in our sample (Cronbach’s alpha = .73).

The ICS scales have convergent validity with direct

observation and peer nomination measures and have pre-

dictive validity over an 8-year period for adult adjustment,

early school drop out, and teenage parenthood (cf. Cairns

et al. 1995, for a detailed presentation of the psychometric

properties of the ICS). Ryan and Shim (2008) demonstrated

inter-rater reliability between two different teachers and

between teachers and students for several of these scales

(prosocial, overt aggressive, and socially anxious behav-

iors). As students only have one Resident Advisor it was

not possible to establish inter-rater reliability in the present

sample.

Results

Descriptive statistics

Table 1 shows the means, standard deviations (SD) and

bivariate correlations for social achievement goals, self-

esteem and Resident Advisor ratings of social behaviors and

adjustment. We examined gender differences in all of the

constructs and found significant differences in many of them.

Males reported higher social demonstration-approach

(t = 5.03, p \ .001) and social demonstration-avoid goals (t = 3.94, p \ .001) than females. Females were rated higher on overall social competence (t = -2.29, p \ .05), popular- ity (t = -2.89, p \ .01), prosocial (t = -5.35, p \ .001), and internalizing behaviors (t = 3.30, p \ .001) than males.

Regression analyses: Examining social achievement

goals as predictors of subsequent social behaviors

and adjustment

Separate multiple regression analyses were conducted for

each of the six dependent variables: overall social compe-

tence, prosocial behavior, aggressive behavior, popularity,

anxious behavior, and internalizing behavior (see Table 2).

Social achievement goals and self-esteem (measured at wave

1), as well as gender, were entered as predictor variables (main

effect terms). As we described in the earlier section, the

interactions between a social demonstration-approach goal

and self-esteem, interactions between gender and social

achievement goals (e.g., Gender 9 development goal) as well

as interactions among social achievement goals (e.g., Devel-

opment goal 9 Demonstration-approach goal) were of the-

oretical interest. Thus, these terms were examined. Main

Motiv Emot (2012) 36:504–515 509

123

effect terms were standardized before computing interaction

terms to avoid multi-collinearity and aid interpretation of beta

coefficients (Aiken and West 1991). Significance of interac-

tions was determined if the R2 increased by a significant

amount and if the beta coefficient for the interaction term was

significant as well. However, none of the interaction terms

were significant and were dropped from the final models.

Social competence

Social competence was regressed on the three social

achievement goals, self-esteem, and gender. The overall

model was significant, F (5, 274) = 5.23, p \ .001, R2 = .10. A development goal (b = .12, p \ .05) and a demonstration-approach goal (b = .24, p \ .01) predicted social competence positively while a demonstration-avoid

goal (b = -.29, p \ .001) predicted it negatively. Self- esteem was not related to social competence. Gender was a

significant predictor, indicating that females were rated as

having higher social competence than males (b = .26,

p \ .05).

Prosocial behavior

The regression of prosocial behavior on the model yielded

significant effects for the final model, F (5, 274) = 7.53,

p \ .001, R2 = .12. There were significant relationships for social development and demonstration-avoid goals but

not for a social demonstration-approach goal. A social

development goal was positively related to prosocial

behavior but the effect did not reach statistical significance

(b = .11, p \ .06). A social demonstration-avoid goal was negatively related to prosocial behavior (b = -.16,

p \ .001). Gender was a significant predictor of prosocial behavior (b = .27, p \ .001), indicating that females were rated as higher in prosocial behavior compared to males.

Self-esteem was not a significant predictor of prosocial

behavior.

Aggressive behavior

When all predictors were included, the model was not

significant, F (5, 274) = 1.52, p = n.s. The only signifi-

cant variable in the model was a social demonstration-

approach goal. A social demonstration-approach goal

positively predicted aggressive behavior (b = .21,

p \ .01). No other predictors were significant. Subse- quently, the model was simplified to obtain significance,

via removing all non-significant variables. The resulting

model was significant, F (1, 275) = 5.50, p \ .05, R2 = .03, in which a social demonstration-approach goal

positively predicted aggressive behavior (b = .14,

p \ .05).

Popularity

The regression of perceived popularity on the model yiel-

ded significant effects for the final model, F (5, 274) =

7.55, p \ .001, R2 = .12. A social demonstration-approach goal was positively related to popularity (b = .32,

p \ .001) and a social development-avoid goal was nega- tively related to popularity (b = -.33, p \ .001). Gender was also a significant predictor of popularity (b = .36,

p \ .01), indicating that females were rated as more pop- ular than males. Self-esteem was not a significant predictor

of popularity.

Table 1 Means, standard deviations and correlations among variables

Measures 1 2 3 4 5 6 7 8 9 10

1 W1 social dev. (SR)

2 W1 social dem-ap. (SR) .18

3 W1 social dem-av. (SR) .20 .62

4 W1 self-esteem (SR) .09 -.12 -.31

5 W2 social competence (RA) .11 .03 -.16 .09

6 W2 prosocial (RA) .14 -.12 -.19 .01 .59

7 W2 aggressive (RA) .04 .15 .03 .01 .05 -.26

8 W2 popularity (RA) .06 .14 -.17 .10 .68 .43 .19

9 W2 anxious (RA) .02 -.08 .18 -.15 -.34 .06 -.03 -.40

10 W2 internalizing (RA) .05 -.01 .14 -.18 -.37 -.27 .04 -.42 .43

M 3.85 2.46 2.61 4.02 3.51 3.86 1.41 3.40 2.24 1.89

SD .67 .86 .93 .74 .95 .74 .56 .95 .66 .57

Correlations above |.12| are significant at .05 level; above |.16| are significant at .01 level. SR refers to self-report measures and RA refers to

Resident Advisor-report measures. Social dev., social dem-ap., and social dem-av. refer to social developmental goal, social demonstration-

approach goal, and social demonstration-avoidance goal, respectively

510 Motiv Emot (2012) 36:504–515

123

Socially anxious behavior

The regression of socially anxious behavior on the model

yielded significant effects for the final model, F (5, 274) =

3.56, p \ .01, R2 = .06. There was a significant relation- ship for social demonstration-approach and avoidance

goals but not for a social development goal. A social

demonstration-approach goal was negatively related to

anxious behavior (b = -.18, p \ .05) and a social dem- onstration-avoid goal was positively related to anxious

behavior (b = .26, p \ .01). Self-esteem and gender were not significant predictors of anxious behavior.

Internalizing behavior

The regression of internalizing behavior on the model yiel-

ded significant effects for the final model, F (5, 274) = 5.37,

p \ .001, R2 = .09. There was a significant relationship for a social demonstration-avoid goal (b = .19, p \ .05) but not for social demonstration-approach and social development

goals. Self-esteem was negatively related to internalizing

behavior (b = -.13, p \ .05). Gender was also a significant predictor of internalizing behavior (b = .21, p \ .05), indicating that females were rated as exhibiting more inter-

nalizing behavior than males.

Discussion

The transition to college is a major milestone in the lives of

young adults. It brings new social challenges as students

are thrust into a new social scene quite different from high

school that involves navigating a larger social system and

living amongst peers. Making new friends and establishing

positive peer relationships are important to a successful

first year in college (Buote et al. 2007; Friedlander et al.

2007; Paul and Brier 2001). The findings of our study

indicate that students’ social achievement goals are

important to their social adjustment during this important

developmental stage. Even after taking into account initial

levels of self-esteem, the social achievement goals that

students endorsed at the beginning of college predicted

Resident Advisor ratings of social behaviors and adjust-

ment 6 months later.

Social achievement goals and social adjustment

A social development goal promoted social adjustment in

that it had positive associations with social competence and

prosocial behavior, although the latter was only a marginal

effect in the full regression model. The findings regarding

social competence paralleled previous results for instruc-

tors’ ratings of college students’ social competence in the

classroom. Contrary to our expectation that a social

development goal would be associated with lower anxious,

internalizing, and aggressive behavior, the associations

were null. The weak and absent associations of a social

development goal with more specific types of behaviors are

interesting given that it is associated with positive per-

ceptions of social relationships (e.g., Elliot et al. 2006;

Horst et al. 2007; Ryan and Shim 2006). An absence of

relations for a social development goal and specific

behaviors as rated by others was also seen in Ryan and

Shim’s (2008) study with middle school students. It may

reflect that students have varied personalities and rela-

tionships and that developing social skills and relationships

can look quite different. It seems that having a social

development goal is associated with social competence and

personal satisfaction but the more specific manifestations

of social behaviors stemming from this goal are varied.

Table 2 Standardized regression coefficients for predicting Resident Advisor reports of social behaviors and adjustment at wave 2 from social achievement goals, self-esteem and gender at wave 1

Predictor Social competence Pro-social Aggressive b

Popularity Anxious Internalizing

Social dev. .12* .11 ?

.03 .07 .00 .03

Social dem-ap. .24** .01 .21** .33*** -.18* -.09

Social dem-av. -.29*** -.16* -.10 -.33*** .26** .19*

Self-esteem .03 -.05 .01 -.05 -.10 -.13*

Gender a

.14* .27*** .03 .19** -.03 .21**

Total R 2

.10*** .12*** .03 .12*** .06** .09***

? p \ .06; * p \ .05; ** p \ .01; *** p \ .001 a

Gender is coded 1 = female and 0 = male. The standardized regression coefficients are shown. Social dev., social dem-ap., and social dem-av.

refer to social developmental goal, social demonstration-approach goal, and social demonstration-avoidance goal, respectively b

Subsequently, the model was simplified until it reached significance. The final model included a social demonstration-approach goal, which

was the only significant predictor. The resulting model was significant, F (1, 275) = 5.50, p \ .05, R2 = .03. A social demonstration-approach goal positively predicted aggressive behavior (b = .14, p \ .05)

Motiv Emot (2012) 36:504–515 511

123

A social demonstration-approach goal had benefits and

drawbacks for social adjustment. It was positively associ-

ated with social competence and popularity and negatively

associated with anxious behavior. However, it was also

positively associated with aggressive behavior. Students

who report during the first week of college that they want

to be popular were indeed seen as socially competent and

popular after one semester in college. However, the pursuit

of positive judgments by peers as cool or popular was

associated with aggressive behavior. It seems that students

who are focused on status may resort to aggressive tech-

niques when necessary to assert dominance or manage

others’ impressions. This may explain why a social dem-

onstration-approach goal is unrelated to social satisfaction

and overall well-being (e.g., Ryan and Shim 2006). There

are some social and psychological costs involved in getting

to the top of the social pyramid and this may dampen their

overall social satisfaction and well-being.

It is interesting that students who endorse a social

demonstration-approach goal were seen by their Resident

Advisor as low in socially anxious behavior (see also Ryan

and Shim 2008). Prior research using student self-reports

indicates that a demonstration-approach goal is positively

associated with worry about one’s social behavior and

relationships (Ryan and Shim 2006) and fear of getting

negative evaluation from others (Horst et al. 2007). It

seems students who are focused on achieving social status

do worry but do not let others see their anxiety. This too,

likely reflects the importance of impression management

but could incur costs to well-being if the need to maintain a

positive image prevents help seeking or sharing of prob-

lems with others. The divergent pattern for a social dem-

onstration-approach goal with self-reported worry versus

observed anxious behavior highlights the need for research

that uses both self-reports and observations by others.

A social demonstration-avoid goal hindered adjustment

to college. Endorsement of a social demonstration-avoid

goal was negatively associated with subsequent ratings of

social competence and popularity. Further, a social dem-

onstration-avoid goal was positively associated with sub-

sequent anxious and internalizing behavior. This pattern is

concerning. Students who were focused on such avoid

goals at the beginning of college also tended to have lower

self-esteem at the outset. However, the effects for social

demonstration-avoid goals were found controlling for self-

esteem. The focus on negative social possibilities that

are inherent in a social demonstration-avoid goal seems to

set in motion maladaptive behaviors and hinder social

adjustment.

Surprisingly, a social demonstration-avoid goal was

found to be negatively associated with subsequent ratings

of prosocial behavior. If a student was concerned about

others not liking them, wouldn’t they try extra hard to be

nice and please others? One possible interpretation is that

avoidance or anxious behavior are the first behavioral

manifestations of a social demonstration-avoid goal and

lead to diminished social relationships and status which in

turn dampen prosocial behavior. Social exclusion has been

found to decrease prosocial behavior (Twenge et al. 2007).

If someone feels they are left out and not valued, they may

stop being nice and kind to others. Future work that

examines the consequences of social achievement goals

with multiple time points and smaller time increments

could be informative.

Due to theory and prior research, we examined numer-

ous possible moderators of social achievement goals on

social behaviors and adjustment but none of them were

found significant. Thus, the patterns we describe for social

achievement goals are the same for students with high and

low self-esteem as well as males and females. Further,

there were no interactive effects amongst social achieve-

ment goals. We should note however, that the previous

studies finding interactions amongst goals were with self-

reported outcomes. For example, a social development goal

was found to moderate the effects of a social demonstra-

tion-approach goal in two previous studies (Ryan and Shim

2006, 2008). In both studies, the deleterious effects of a

social demonstration-approach goal were reduced for stu-

dents who also had high levels of a social development

goal. Perhaps such moderating effects are more likely to be

seen with students’ own perceptions and experiences.

Given research on social achievement goals is somewhat

new, additional studies are needed regarding moderation

amongst goals.

Females were rated by their Resident Advisors as being

more socially competent, popular, prosocial, and display-

ing more internalizing behavior than males. Males reported

higher levels of both social demonstration-approach and

-avoid goals than females. The regression models con-

trolled for gender so the associations for social achieve-

ment goals with social behaviors and adjustment were

above and beyond the contribution of gender. While there

were mean level differences in many of the variables, the

association of social achievement goals to social behaviors

and adjustment were the same across gender. Thus, males

may be more likely to focus on demonstration goals but the

consequences are the same across gender. Perhaps males

may especially need encouragement to change their focus

on demonstration-approach and avoid goals given they

were both associated with adjustment problems.

Strengths, limitations and future direction

Our work provided new insights into the implications of

social achievement goals for observable behaviors and

adjustment in the residence hall setting during the

512 Motiv Emot (2012) 36:504–515

123

transition to college. However, there are several limitations

that need to be noted and possibly addressed in future

research. First, our study is correlational and cannot make

conclusions about causality. Given that we were interested

in the relation of social achievement goals to Resident

Advisor reports of early college adjustment, our smaller

time frame and prospective longitudinal analyses made

sense. It would not be possible for Resident Advisors to

provide ratings at the very beginning of the year as they

would not have known students then. However, future

work with multiple assessments by Resident Advisors

could provide important information about development

and change across time.

Resident Advisor ratings have both strengths and limi-

tations. Resident Advisors’ have professional duties in the

residence hall that involve observation and supervision of

all students. On the one hand, this makes them important

informants, as it is their job to be knowledgeable about all

students and in particular students with adjustment prob-

lems. Thus, they would notice and keep an eye on students

who were isolated and did not interact much with others.

Peers on the very same floor might not even notice such

students. Their professional post, however, puts them out-

side the peer system. Because they are in a position to

impose sanctions, they are likely to be excluded from many

conversations and social gatherings. Further, as the Resi-

dent Advisor, they might not be on the receiving end of

friendly behavior compared to peers on the floor. Thus, an

interesting avenue for future research on social achieve-

ment goals and behavior in college students might be to use

peer ratings within a residence hall as well. This would

provide more of an insider perspective. However, this too

would have limitations given many students’ close friends

will not be on their floor or even in their residence hall. The

size of the social network at college makes it challenging to

use peer nomination techniques that are the gold standard

for children and adolescents in the school system (Rubin

et al. 2006). However, peer ratings of children in the

classroom setting also miss many important peer relation-

ships in other settings (e.g., neighborhood or activities in

the town) but nonetheless provide important information

about social competence and behaviors. Thus, future work

might augment Resident Advisor ratings with peer ratings

to provide a different perspective on college students’

social adjustment.

The strengths and limitations of Resident Advisor

reports should also be considered specifically in relation to

anxious and internalizing feelings. While it is part of

Resident Advisors’ professional duties to notice these kinds

of behaviors, given their internal nature they may be hard

to observe. Social demonstration-avoid goals have been

found to be associated with self-reports of anxiety (Ryan

and Shim 2008) as well as depressive symptoms (Kuroda

and Sakurai 2011). It is possible our associations would

have been stronger in the present study if we used self-

reports of anxious and internalizing behaviors. However,

individuals often do not want to be seen as having prob-

lems so the accuracy of self-reports of anxious and inter-

nalizing behaviors can be limited by social desirability

bias. Nonetheless, emerging convergence in the literature

spanning self-report and other (i.e., Resident Advisors,

teachers) reports in regards to the positive association of

social demonstration-avoid goals with anxious and inter-

nalizing behaviors suggests this association is robust (see

Ryan and Shim 2008 as well).

Conclusion

Overall, the results are informative about individual dif-

ferences in social achievement goals, social behaviors and

adjustment during the transition to college. The findings are

important because we know the transition to college can

bring social challenges. While many students thrive in the

new social scene at college, others are overwhelmed and

struggle to fit in. Social problems are intimately related to

overall well-being and general success at college. Knowl-

edge about how the different social achievement goals

students strive for relate to different outcomes puts us in a

better position of helping students during this transitional

time. Students’ achievement goals have been shown to be

malleable and sensitive to others’ encouragement (see

Elliot 2005 for a review) so it may be possible for Resident

Advisors and counselors to better promote adjustment

during the transition to college by attending to students’

social achievement goals.

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