Advertising and Experience Design Strategies

Module 5 Readingss

Complete the following readings early in the module:

· Read the online lectures for Module 5

· From the textbook Marketing management, read the following chapters:

· Pricing

· Communications and Advertising Strategy

· From the Argosy University online library resources, read:

· Barone, M. J., & Jewell, R. D. (2013). The innovator's license: A latitude to deviate from category norms. Journal of Marketing, 77(1), 120–134.  https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu /docview/1268837962?accountid=34899

· Dahl, D. W., Sengupta, J., & Vohs, K. D. (2009). Sex in advertising: Gender differences and the role of relationship commitment. Journal of Consumer Research, 36(2), 215–231.  https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu /docview/215030683?accountid=34899

· Liozu, S. M., & Hinterhuber, A. (2013). The confidence factor in pricing: Driving firm performance. Journal of Business Strategy, 34(4), 11–21.  https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu /docview/1403435870?accountid=34899