After reviewing the CNBC video on McDonald’s in class complete a SWOT analysis.
Identify and analyze the strengths, weaknesses, opportunities and threats discussed in the video (at least two per category).
What new challenges and opportunities are there in today’s environment that McDonald’s and the restaurant industry in general must address. Discuss the impact of these elements you have identified.
What is one suggestion you would provide for McDonald’s to drive growth and increase shareholder value? Explain your rationale for this suggestion.