positioning strategy
Market Analysis for Mid-term The following market data represents the New England target group
Population total of segments: 10 million
Males 60%
Females 40%
Occupation 40% full time students
60% professional/mgmt.
Family Life Cycle 45% single/divorced
40% married/with children 30% married with no children
Income 21-34 5% 0-10,000
21-34 10% 20-35,000
21-34 40% 36-50,000
35-54 20% 55-70,000
35-54 25% 75,000 and above
VALSII 40% Experiencers
20% Strivers
20% Fullfilled
20% Actualizers
Introvert 50%
Extrovert 50%
Brand loyal 65%
Opinion Leaders 60%
Buy on the internet 40%
Media habits 60% internet
40% magazines/television/radio
Innovators (new products) 55%