Business Process Analysis and Design (MIS)
Case Study Analysis Rubric
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Criteria |
Criteria Description |
Point Value |
Score |
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Formatting |
Your case study is properly formatted, using appropriate headings and subheadings: case title centered on first page; student name in upper left corner of document header (this is non-APA); running title in upper right corner of document header ; page number to be included as part of running header -or- bottom right of document footer ; use of sub-headings for ease of reading (Case Overview – or something similar; Key Issues; Alternatives; Alternative Evaluation; Recommendation); grammar and spelling count here. You should not have any spelling errors! |
30 |
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References |
Your write-up should include all reference material, including the textbook and in some cases, the case article itself. You may also be asked to find outside references to support your points. References should be listed alphabetically by author’s last name on your reference page. If you didn’t cite it in the body of your work, don’t include it on your reference page. You should follow APA (6th Edition) in all citations. |
30 |
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Case Overview |
Summarizes background information of the company under study and states the main issue(s) facing the company. Be sure that what you include here is important to the case. For example, the company being located in Colorado is not typically something that would be considered important. However, if the company being located in Colorado plays a key role in the issues(s) being studied or decision(s) to be made, then it warrants mention (e.g. if your case study covered the Denver International Airport, location is important) |
30 |
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Key Issues |
Identifies the key issues facing the company and discusses why they are issues (the WHY part being an important aspect of this section of your write-up). The WHAT (issues) are usually clearly laid out in the case write-up. You may have to work a little more to identify the WHY part. |
30 |
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Alternative Courses of Action |
This section should discuss what the company could have done to address they key issues. You may include what the company actually did, but your analysis should go beyond this. Think outside the box here. You may want to number or letter each of your alternatives so that you can use that same numbering/lettering scheme as you evaluate each course of action in the next section (i.e. more levels of sub-headings would be nice here – it’s makes reading your document much easier). In addition to what the company actually did, you should come up with 2-3 other alternatives. This is one key area where you can demonstrate your analytical skills . |
60 |
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Evaluation of Alternatives |
This section should discuss the benefits and drawbacks of each alternative you identified in the above section – what the company could potentially gain and what the company could potentially lose – by adopting this alternative. This can include such things as cost, increased or decreased productivity, and resistance to change, etc. This is another key area where you can demonstrate your analytical skills . |
60 |
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Recommendation |
You need to make a recommendation! It could be the same as what the company actually did or it could be one of your other alternatives. In this section you should discuss why each of the other alternatives is not best for the company at this point time (again, WHY being the key point here). |
60 |
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Deliverables |
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100 |
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Total Points |
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400 |
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