Project managemnt
Charles Sturt University
Subject: Information Technology Project Management (ITC493)
Assignment item: 2
Professor: Chandana Penatiyana Withanage
Student: Mirza Raza Ali Khan
Student ID: 115290606
Introduction
Social media has been the most happening trend in the world of the internet, where it continues to show how powerful it can be in voicing people’s opinions, which was not as easy to do previously and certainly couldn’t be done for such a large audience, in such a quick and efficient manner.
The University, has identified that the best step forward for its growth is to build a research centre to carry out research in the area of social media. In this way, the university can leverage this increasingly powerful trend of social media to build its reputation as a quality research provider and also to tap into the students who are interested in the field of social media. Complimenting these efforts, it becomes essential for the research project to have a good website, in order to promote its research studies on social media platforms. The unit however, does not have a great deal of experience carrying out research in the area and also, the IT department of the university is not specialized to handle the website project on its own. Therefore, Bruce the project manager for the research centre has appointed me to manage the website project and also to provide a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, which can further help in understanding the implications of undertaking a project of this nature.
This first part of this project report discusses the SWOT analysis of the social media research centre project, providing an analysis of the factors crucial to be considered and accounted for.
The report continues to show how the website project can be implemented, in the following steps (Heiyanthuduwage, 2013, p. 1):
· Project charter for the Center Website Project.
· WBS for the Center Website Project.
· Stakeholder Register and Stakeholder Management Strategy for the Centre Website Project.
· Milestone Report for the initiating and planning processes for the Centre Website Project.
SWOT Analysis
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Strength |
Weakness |
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1. Ease of staff in handling the change in nature of work as several staff are already involved in research in the area. 2. It is the most appropriate and viable research area, as identified by thorough analysis with several consultants. 3. Potential for Bruce and his staff to grow and further develop their research skills. 4. Good guidance and an experienced outside perspective as the international expert in research in the area has offered his expertise to Bruce. 5. Research in the area can benefit the university in better handling its own social media initiatives. 6. High support from senior executives for the project.
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1. Tremendous pressure from the senior executives, to carryout high quality and focussed research. 2. Lack of experience and reputation of the staff in providing scholarly research output. 3. Increase in the workload of employees, may affect their overall performance in other tasks. 4. High pressure from senior executives for results may lead to high pressure on staff, affecting work quality/productivity. 5. Frustration among staff due to the continuous need to learn as technology and trends evolve. 6. Credibility of the research may be a question as the university is not known well to provide quality research output.
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Opportunity |
Threats |
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1. High market share due to the associated centre ceasing its operations. 2. Increased students could enrol in the university due to the existing demand from Master’s and Doctoral students for programs in the area. 3. High public interest and involvement in research in the area, due to the nature of the industry. 4. Interest of media in the area would lead to increased media exposure for the university. 5. Opportunities to collaborate with other research centres doing research in the area.
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1. High volatility in the social media industry due to rapid changes in trends in the social media due to changes in technology. 2. Research in this area demands for a high adaptability to change in order to keep pace with the constantly changing world of social media. 3. Errors or mistakes in the research may prove costly as they could lead to widespread criticism in the media, which may lead to negative publicity and affect the image of the university itself. 4. Student may choose not to enrol due to instability/changes. 5. Social media security threats existing today, can lead to a fall in demand for social networking .
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Project Charter
A project charter is a document that formally recognizes the existence of a project and provides a summary of the project’s objectives and management (Withanage, 2013, slide 28)
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Project Charter April 4, 2013 |
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Project Tile: Centre Website Project Project Start Date: April 4, 2013 Project finish date: 1 February, 2016 |
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Budget Information: The Centre has allocated a funding of $1,000,000 for this project. More than half of these expenses will be for an outsourced team of web development experts who would build the website in collaboration with the staff at the centre. The rest of the expenses would be for training the staff and IT team as required, in order to continue to develop and manage the website themselves. Project Manager: Raza Ali Khan, 042 911 1802, raplusk8@gmail.com Project Objectives: Develop a website for the research centre that allows them to showcase their research and findings in an easy to use and presentable manner. This will include providing vital information about the current research projects being carried out by the centre, the outcomes of the completed research projects and information about current events and happenings which are open to public participation. Provide the users of the website with an easy and interactive layout with simple, easy to use navigation throughout the website. Provide researchers with easy to use templates and tools, allowing them to present their research in an effective manner. This website will also feature an archive of all research articles and a “Researcher’s forum”, where the users can discuss and/or collaborate on the projects and ideas that they are working on and also get advice from people involved in the same area. Most parts of this website will be free to users, except for more advanced features such as research data download, which would only be allowed to the relevant stakeholders in the respective research project. This website will also feature options to subscribe to a weekly/fortnightly newsletter to be released by the research centre, which would then be sent via email to the subscribers. Both, the ‘Researcher’s forum’ as well as the weekly/fortnightly newsletter are only accessible to users who have subscribed to the website. Users will have the option to subscribe via email or by using the provided social media plug-ins (Facebook, Twitter and Google plus) to link to their personal social media networks, also making it easier for these users to share the information.
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Approach: · Communicate with the Bruce and his staff in order to understand their expectations of the website and the type of templates they require, by carrying out a survey to understand their requirements. · Build various sample templates and get feedback from staff, to come up with suitable fits as per staff requirements and current trends. · Research the most suitable software, in order to maintain website security and provide a suitable platform for the “Researcher’s forum” and article retrieval service. · Design a suitable and attractive layout for the website. · Open the beta version of the website for a trial by the staff and get their feedback, making iterative changes as required. · Provide a short training to the staff on the format of the templates and site layout if required. · Train the IT department of the university on managing the website and handing over site maintenance to them. |
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Roles and Responsibilities: Name and Signature Role Position Contact Information Bruce Willis Project Champion Research Project Manager Alex Project sponsor Vice Chancellor Raza Ali Khan Project Manager Project Manager Eric Kolarov
Consultant International expert on Social media research Michael Cera Steering Committee member Team lead- Website Development
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Comments: (Handwritten or comments from above stake holders, if applicable) |
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We need to make sure this project is completed with absolute quality, as this will be the face of the project - Alex I’m available 1 day every week for any questions or feedback- Bruce We need to be careful that the subscribe feature of the website does not drive people away thinking of spam- Raza
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Project Work Breakdown Structure(WBS)
1. Initiating 1.1 Assign a Project Manager 1.2 Prepare Business case 1.3 Stake holder analysis 1.4 Prepare Project Charter 1.5 Kickoff meeting
2. Planning 2.1 Prepare Scope statement 2.2 Prepare team contract 2.2.1 Identify a competitive website development team and contract them 2.3 Prepare Work Breakdown Structure 2.4 Prepare Schedule and cost baseline 2.4.1 Determine task resources 2.4.2 Determine task timelines 2.4.3 Determine dependencies 2.4.4 Draft a Gantt Chart 2.4.5 Discuss and finalize Gantt Chart with key stakeholders 2.5 Prepare work Management schedule 2.6 Identify, discuss and prioritize risks
3. Executing 3.1 Staff inputs for website and researcher’s forum 3.2 Resource procurement 3.2.1 Hardware resources 3.2.2 Software resources 3.3 Database design and construction 3.3.1 Setting up required servers. 3.3.2 Creating an accessible archive for research articles. 3.4 Website design 3.4.1 Website navigation 3.4.2 Website Layout and homepage design 3.4.3 Develop GUI and icons 3.5 Researcher’s forum design 3.5.1 Creating forum access rules and regulations. 3.6 Develop website content 3.6.1 Article templates 3.6.2 Links 3.6.3 Subscription and login security 3.6.4 Configure social media plug ins 3.7 Website Construction 3.8 Website testing 3.8.1 Beta website rollout to users to gather feedback 3.8.2 Making iterative changes as per feedback 3.9 Project Benefits measurement 3.10 Final website rollout for external users
4. Monitoring and controlling
4.1 Status reports and bug fixes 4.1.1 Weekly reports 4.2 Milestone report
5. Closing 5.1 Training staff as required 5.2 Prepare final project report 5.3 Prepare final presentation 5.3 Lessons learned
Stakeholder Register
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Name |
Position |
Internal / External |
Role |
Contact Information Email/ Phone |
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Bruce Willis |
Research project manager |
Internal |
Project Champion | |
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Alex |
Vice Chancellor |
Internal |
Project Sponsor | |
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Raza Ali Khan |
Project Manager |
Internal |
Project Manager | |
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Eric Kolarov |
International expert on social media research |
External |
Consultant | |
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Michael Cera |
Team lead- Website development |
External |
Steering Committee member | |
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Hina Khan |
Head of IT |
Internal |
Steering committee member |
Stakeholder Analysis/Management Strategy February 4, 2013
Project name: Centre Website Project KEY STAKEHOLDERS
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Name: |
Bruce |
Alex |
Raza Ali Khan |
Eric Kolarov |
Michael Cera |
Hina Khan |
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Organization: |
Research project manager |
Vice Chancellor |
Project Manager |
International expert on social media research |
Team lead- Website development |
Head of IT support |
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Role in project: |
Project Champion |
Project sponsor |
Project Manager |
Consultant |
Steering Committee member |
Steering Committee member |
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Unique facts: |
Skilled MBA with great business acumen, an expert at juggling multiple projects. |
Highly experienced professional, with a strict regard for timelines and quality of work. |
Successfully handled a few IT projects, showing potential as a leader, although relatively less experienced. |
A well known name in the social media space, with a PhD in psychology and a social media research. |
Excellent technical skills and a real professional at delivering quality work under strict timelines. |
Good technical skills and has a good say in all IT projects. Weary of external contractors and the quality of work they deliver. |
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Level of interest: |
Very high |
Very high |
Very high |
Low |
Medium |
Medium |
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Level of Influence: |
Very high: Can call the shots. |
Very high: Calls the shots. |
High: Subject Matter expert |
Medium: An expert on social media research |
Medium: Single point of contact to convey feedback and ensure it is acted on. |
High: Gets her points across very well at meetings. |
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Suggestions on Managing relationship: |
Ensure he reviews work and ask questions wherever required. |
Keep informed of the progress and important milestones. |
Have him constantly review work and get his signoff before managerial review. |
Try to get him interested in the project more as his feedback would be crucial. |
Ensure that he talks to Hina so that she and her team can be on the same page regarding the project and provide their input as well . |
Get her involved in all parts of the project, so that she understands all crucial aspects so that the project handover becomes easier. |
Milestone Report for the initiating and planning processes
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Milestones |
Date |
Status |
Responsible |
Issues / Comments |
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Initiating |
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Project Manager assigned |
April 4, ‘13 |
Completed |
Bruce |
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Business case created |
April 14, ‘13 |
Completed |
Raza |
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Project Charter signed |
April 25, ‘13 |
Completed |
Raza |
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Project Kickoff meeting held |
May 2, ‘13 |
Completed |
Raza |
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Planning |
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Scope statement completed |
May 5, ‘13 |
Completed |
Raza |
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Team contract signed |
May 18, ‘13 |
Completed |
Raza |
Went well |
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WBS completed |
May 26, ‘13 |
Completed |
Raza |
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Prepare Schedule and cost baseline |
June 1, ‘13 |
Completed |
Raza |
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Prepare work Management schedule |
June 23, ‘13 |
Completed |
Raza |
Discussed and reviewed with relevant stakeholders. |
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Identification, discussion and prioritization of risks complete |
June 27, ‘13 |
Completed |
Raza |
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References
1. Heiyanthuduwage, R (2013). Information Technology Project Management [ITC 493 Subject Outline]. Retrieved from Charles Sturt University website: http://interact.csu.edu.au/portal/site/ITC493_201330_S_I/page/241fa317-c408-41e5-00f6-7fb1fbd77dba
2. Withanage,C.P. (2013). Chapter 3(1): Project Management process groups: A case study
[PowerPoint slides]. Retrieved from Charles Sturt University Interact website for ITC 493 website: http://interact.csu.edu.au/portal/site/ITC493_201330_S_I/page/212ad177-d846-4ffa-804a-5d0f710291b9
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