m7a2so(Smart Writer)
Running Head: EuroDisney Internal Environmental Scan/Organizational Assessment 1
EuroDisney Internal Environmental Scan/Organizational Assessment 2
Table of Contents
Mission
The mission of the company states that the company will be one of the leading producers and providers of information and entertainment in the world. The company will excel in diversification, international family media and Entertainment Company.
Vision
The company’s vision is to be the pre-eminent leader in the family entertainment field worldwide.
Values:
The company values include innovation in which the company follows a strong innovation tradition. On quality, the company will strive to follow the highest standard of excellence while maintaining high quality standards in the product categories. On optimism, the company believes that entertainment is about hope, positive resolutions and aspirations. The company values on decency regard respect and the honor the consumers place on the company (Farfan, 2012).
The mission and vision of the company are in consensus and are aligned alongside the company business strategies. The company behaviors espoused by the values revolve around the belief that fun is about people laughing at their experiences and themselves. The company creates inclusive and positive ideas regarding families by providing entertainment experiences for generations to share.
Strategy Clarification
The company senior staff fully understands the business strategy of the company. They individually and collectively contribute towards the realization of the strategy. Individual managers contribute innovative ideas on how the company business strategy will be achieved. They share information during meetings and ensure that they collaborate to solve customer problems across structural boundaries. The company has an advance technological system for sharing information. The company has a portal where staff shares information to timely respond to customer concerns. The managers of the company inspire each other through communication and conflict management.
However, the managers do not universally agree that the business strategy has created a leading market position in the market. There is agreement among the managers that the company has a competitive advantage over competitors since it has created a niche in family entertainment in many existing and new markets in diverse locations in the world.
Cultural Assessment
The company believes in clan, adaptability and achievement cultures. Under the clan culture, the leadership of the company believes in cooperation between managers and staff. The cooperation is valued as a means of achieving the business goals. From this, the value of agreement arises where the management believes that agreement among the managers and among the employees will propel the company to the desired market position. The company believes in fair treatment of all its employees irrespective of their rank or position in the company.
Under the adaptability culture, the company believes in values such as creativity, experimentation, risk-taking, autonomy and responsiveness. The employees are encouraged to be creative and innovative in order to live to the company’s mission, vision and values. The research and development department are encouraged to experiment with diverse products in order to develop unique products that will create competitive advantage for the company. In this, the R & D team is supported by the management when they take risks to develop new products that are potentially disruptive to the entertainment market. The department is granted autonomy by the company in developing new products albeit with consultation with the relevant departmental managers. The employees of the company are encouraged to engage in consultations regarding the improvement of the company image. They are encouraged to be responsive to issues that may arise in the company as well as to the company customer concerns. They are encouraged to forward any concerns by the customers to the relevant managers so that the managers can timely respond to the customers.
Value Chain Analysis
In order to create value along the distribution chain, the company has created an environment for entertaining customers. The company often organizes road-shows in the effort of reaching its customers (Amsom, 2011). During these road-shows, the company reduces the price of the products and delivers the products to its customers. This creates value for the customers who do not have to spend time visiting the company outlets to purchase the products.
Summary of Findings
The company has the strength in that it has a wide area of operation. The diversification of products enables the company to have a wide customer base. When one product stagnates in the market, another category of product is in its prime. This ensures that the company remains profitable irrespective of some products being considered obsolete in the rapidly changing entertainment market. The company has a strong brand loyalty. Most families buy the entertainment products from the company. The loyalty by customers enhances the attracting of potential customers through the word of mouth. The company is financially endowed hence is able to compete with other entertainment companies such as Wal-Mart. Since the company business is diversified, it makes profits from different markets.
The company has opportunities to develop business in the international market. Contemporary, the company products are used by customers virtually in every part of the world. The emerging markets present the company with the opportunity to further expand its business territory. The company can also expand its brand to include products and services associated with entertainment products such music. The availability of the internet presents the company with the opportunity to create e-market for the products through collaboration with other companies that provide e-market services such as Google.
References
Amsom, N. (2011). Value Chain Analysis Disneyland. Retrieved from http://www.slideshare.net/Noonamsom/value-chain-analysis-disneyland
Farfan, B. (2012). Walt Disney Company Mission Statement. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Walt-Disney-Mission-Statement.htm