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Market Position Analysis: Product Position versus Competitor Product Position
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Needs of the Consumer |
Rating of Your Product (Use a scale of 0–2*) |
Rating of Competing Product 1 (Use a scale of 0–2*) |
Rating of Competing Product 2 (Use a scale of 0–2*) |
Rating of the Competing Product 3 (Use a scale of 0–2*) |
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Quality |
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Price |
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Availability |
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Features |
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Functions |
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Brand Image |
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Total Score |
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Narrative/Comments
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* On the scale of 0–2: 0 indicates “need not met,” 1 “indicates need partially met”, and 2 indicates “need fully met.”
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Solutions to Organizational Challenges: A Capstone Experience in Integration and Strategy
©2012 Argosy University Online Programs
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Course Name (not number)
©2012 Argosy University Online Programs