international Business Operations I have the main points that you should cover here, but the name of the free zone Johannesburg …… is mentioned in the recording, please listen to the recording carefully to see what more you can write about for examp
International Business Operations I want a very small introduction one paragraph not more, then talk about the location so we can begin to talk about our product and how that would intrigue the South African market Location: South Africa, Johannesburg 1. Our product: Finished gold jewelry specifically 9 k because that is what South African market is interested in. 2. Our target market: anyone there, female, individuals...etc 3. Market entry strategy: We will first set up a warehouse in Johannesburg industrial development zone (this is called Greenfield Strategy because we will start up in a free zone) and distribute to other retailers to cut cost and because we are new in south Africa inexperienced …etc Talk a little about Johannesburg industrial development zone and reasons for choosing that place such as incentives and good location and discounts on tax by the government…letc Future plan( also part of marketing strategy) : after a period of 2 years after we are more experience, we then want to be the main retailers of our product to gain brand identity and brand awareness and more profits …etc so we will have to locate and set up shop in malls, airport…etc