Student’s task:
A - Pick a company of your choice, it might be an existing business, or even a business which you are thinking of opening it after your graduation from this program. B - Using this points if should use (competitive Intelligence), prepare a profile of the competitive environment
· The industry structure
· The number of competitors
· Competitor product and service offerings
· Competitor market share, gross sales and profits
· Potential for competitor growth
· Company advantages and disadvantages
· Competitor marketing, pricing and distribution
· Competitors’ technological situation
· Competitive barriers to market entry and exit
· Impact of industry regulations
· Potential competitors
· Competitor attitudes towards new competition
· Indirect competition