write a discussion

You are expected to comment on this discussion topic based on your learnings from textbook, PowerPoint slides, and other resources such as articles from google scholar or library. Your comment have to be minimum 150 words. You also must make a comment on at least one other students' to get the full points for this discussion. Your comment on the other student's post should be constructive and critical and more than just agreeing with them.  Be sure to include strengths as well as recommendations for improvement.

The due date for this discussion activity is November 18th.

Discussion topic:

First, identify a firm that would like consumers to believe something different from what most consumers currently think. Think about different attitude change strategies discussed in the book (e.g., adding beliefs, changing affect, two-sided appeals), then discuss strategies that could be used in an advertising or promotional campaign to bring about this change.

You should consider cost effectiveness and feasibility in your evaluation. For example, it is very difficult to change currently held beliefs. Therefore, if you suggest trying to do this, you must specify how and how realistic you expect this effort to be. Note that if you suggest heavy repetition of an advertising campaign, the firm or organization in question should have the resources to be able to afford this.

One firm that would like to change its consumer perception is the Los Angeles Clipper's basketball team. Many see the Clippers as a secondary option or little brother even to the Lakers because the Clippers are in the same city and Stadium as the Lakers who are one the most successful franchises in pro sports, played in the city longer, and have a larger existing fan base. One albeit drastic option they could take would be to move the franchise to another city. While this could be expensive with having to pay for or rent another stadium to play in, if the team were to move into a city like Seattle where there is already a large market of sports fans with no Basketball team in the city they will be very likely to find financial success in the short and long term. I believe this is a very realistic option for the Clippers if they still find themselves with such a small portion of fans compared to the Lakers after fielding their most talented team in history, then moving the team to another city would very likely increase revenue in the long run.