wk6599 disc

Please cite 2 outside scholarly authors; Answer each Bullets Steps in Entirety.

TEXTBOOK: Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

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1A… In this exercise, compare MCD’s DEI initiatives, objectives, and metrics with those of major rival RBI which owns Burger King and other fast-food restaurants that compete with MCD.

Challenge

· Step 1: Compare MCD’s DEI progress to RBI’s progress as evidenced and showcased on the  MCD website

  and the  RBI website

open in new window

.

· Step 2: Review the Corporate Equality Index (CEI) 2021 and 2022 Reports. Review information at both the  How to Measure Inclusion in the Workplace

  and   Corporate Equality Index

open in new window

regarding how to best walk the walk on DEI.

· Step 3:

· Identify five areas where MCD can be compared to RBI in the most recent 2 years.

· Decide which firm is better on each of your five criteria or areas.

· Overall, what grade (A, B, C, D, or F) would you give MCD and RBI on DEI?

· Write up your findings in a one-page summary document.