WK STREAMING 1.7 AND 1.8

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Discussion1.7and1.8MBAHWK.docx

****ANSWER EACH QUESTION****

Also, cite at least 2 other (apart from the suggested reading) source in your discussion. List any resource you used at the end of your discussion.  Always use APA format.

TEXTBOOK REFERENCES: Donnelly, J., Peter, J. (2018).  A Preface to Marketing Management (15th Edition). McGraw-Hill Higher Education.

1.(8) Choose a country (outside the U.S.) that is of interest to you, as a marketing manager, as a place to introduce your product (from your team project).  Answer the following questions about that country:

· Describe your product and your target market (again) in a few sentences.

· What is the main reason you want to introduce your product there?

· Describe (in 3-4 sentences) the country and its present economic and political stability (or instability).

· How does the foreign country’s culture and history affect your target market’s needs? Or does it?

· Will you need to adapt your product in any way?  If so, how and why?

· What are some pricing regulations that affect how you will adapt the price and promotion of your product? Or, will you be able to use the same pricing and promotion strategies as you use in the U.S.? If so, why?

· Will you distribute your product differently than you do in the U.S.?  How and why?

2.(7) Describe how you will distribute and introduce the product Netflix Global Cinema, Netflix Original Hubs, and Family Connect streaming to the marketplace.  To prepare you for that section, and for the purpose of this discussion board, answer the following questions as they relate to your specific product:

· In one or two sentences, describe your product, the company you represent and the brand image you want the product to project.

· Considering the 5 Cs mentioned in this module, what type of distribution channel should you use?  Address all 5 Cs in your answer.

· Which retailer(s) should represent and sell your product?  Why?  In terms of their range of distribution coverage, is your retailer intensive, selective and exclusive? Why is this aspect important to your product sales?

· Will you use wholesaler(s)?  Talk about at least three functions they will perform for your product.

· Will you have a transactional website where consumers can purchase your product?  If yes, explain why this option is important to your target market.  If no, explain why not.

GradDiscussionRubric.pdf

TCOB Graduate Studies Discussion Rubric

Criteria No Submission

0 points

Novice (Criterion is missing or not

in evidence) 1-13 points

Basic (works towards meeting

expectations; performance needs

improvement) 14-16 points

Proficient (meets expectations;

performance is satisfactory) 17-18 points

Exemplary (exceeds expectations;

performance is outstanding) 19-20 points

Support of Week's Reading

No Student Submission (0 points)

Does not refer to the readings to support postings

(1-13 points)

Alludes to the readings to support postings

(14-16 points)

Refers to examples from the readings to support postings

(17-18 points)

Provides concrete examples from the readings to support postings;

integrates prior readings in postings

(19-20 points)

Observations No Student Submission (0 points)

Does not integrate personal observations or knowledge;

does not present new observations (1-13 points)

Integrates personal observations and

knowledge in a cursory manner; does not

present new observations

(14-16 points)

Integrates personal observations and knowledge in an accurate way; presents

new observations (17-18 points)

Integrates personal observations and knowledge in an accurate and

highly insightful way; presents new observations

(19-20 points)

Response to Classmates

No Student Submission

(0 points)

Responds in a cursory manner to classmates’

postings (1-13 points)

Constructively responds to classmates’ postings

(14-16 points)

Constructively responds to classmates’ postings; offers

insight that encourages other students to think critically

about their own work. (17-18 points)

Constructively responds to classmates’ postings; masterfully connects the material presented in classmates’ postings to their

responses; encourages classmates to think critically about their own

work. (19-20 points)

Organization, Word Choice, and Sentence

Structure

No Student Submission

(0 points)

Posts are disorganized and information is not presented in a logical sequence; word

choice and sentence structure are not suitable

(1-13 points)

Posts are somewhat disorganized, and information is not

presented in a logical sequence; word choice and sentence structure

are not suitable (14-16 points)

Posts are organized, and information is presented in a

logical sequence; word choice and sentence

structure are suitable; there are a few errors; however,

errors do not affect readability.

(17-18 points)

Posts are organized and information is presented in a

logical sequence; word choice and sentence structure are suitable;

no errors in the response. (19-20 points)

References No Student Submission

(0 points)

Includes no sources to support conclusions

(1-13 points)

Includes 1 outside source to support and enrich the discussion;

Includes 2 or more outside sources to support and enrich the discussion;

sources are properly cited in

Includes 2 or more outside sources to support and enrich the discussion; sources are cited using

APA format; style guidelines are

TCOB Graduate Studies Discussion Rubric

sources are not properly cited in APA format

(14-16 points)

APA format and are properly integrated into the discussion

response (17-18 points)

masterfully integrated into the discussion response.

(19-20 points)