What sports organization can benefit from Market Segmentation
If you choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
4 years ago 10
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