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 After reviewing Chapters 2-3 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear. 


Text book: A preface to marketing management

 

Part II - MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET


Chapter 2, Marketing Research - Process and Systems for Decision Making

Chapter 3, Consumer Behavior

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Michelle_Michy
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