week 7

Post a Response

Note: Please review the information posted in the Instructor Insights area this week before working on your discussion reply. You will find tips and resources to help.

Before completing this discussion post, review these resources:

· Textbook Chapter 16, "The Financials," pages 289–332.

· "Sources and Use of Funds," page 317, and "Sample Plan: Sources and Use of Funds," page 331.

· "Break-Even Analysis," pages 320–321.

· Your business plan.

· Review the guidelines:

· For-Profit Startup Company Guidelines. [DOCX] Download For-Profit Startup Company Guidelines. [DOCX]

For this week's discussion, please respond to the following:

· What are your financial projections for the next 2 years?

· Complete all worksheets in the  Company Financials Excel Template  Download Company Financials Excel Template using your business plan and the Instructions provided in the first worksheet.

· Completing all these worksheets will enable you to finalize the Income Statement, Cash-Flow Statement, and Balance Sheet in the  Company Financials Excel Template.

· Attach the  Company Financials Excel Template to the discussion submission area and click  Submit.

· To do this, Click the Insert button in the top menu of the discussion window, then select document/ browse for your  Company Financials Excel Template and submit. Provide a brief description of your business in the discussion window (up to 3 sentences).

Bright Beginnings Daycare is a center that offers quality and affordable childcare and early childhood education to middle-class and single-parent families in the town. We provide full-time, part-time, and after-school facilities with age-appropriate activities according to the individual developmental needs of each child. For other local providers, we remain competitive by providing comparable services and amenities at more affordable prices.

We market to middle-class multi-earning parents and single-parent families for quality and affordable childcare for their kids. The more families have two incomes required to sustain their lifestyle, the more our education and supervision model at affordable prices fits a critical role. To promote our services to this target market, we will employ a multifaceted marketing strategy utilizing both digital and traditional channels. Our website will connect all platforms, providing comprehensive information on our programs, philosophy, staff and easy online enrollment.

Marketing Vehicles Table
Marketing Vehicle	Frequency	Cost/Month
Website		$1000 (one-time cost)
Facebook Ads	2–3 times per week.	$300 per month.
Instagram Ads	2–3 times per week.	$300 per month
Local TV Ads	Three times per week	$1,000 per month.
Local radio ads	Two times per week	$2,000 per month.
Local newspaper ads	Two times per month	$500 per month.
Flyers	Two times per month	$200 per month
Open House Events	Quarterly	$600 per quarter.
Referral Program	Continuous	$500 per month.
Word of Mouth	Continuous	Free