Week 7

Questions 

1. Marketing requires the use of promotional campaigns to relay a  firm’s message to the public. What are some considerations of a green  promotional campaign from a product perspective? What about from a  practical business perspective?   Provide specific examples to support  your answers.

2. Search the internet for an example of environmental responsible  products/services. Evaluate their green marketing campaign. Make sure to  include a link to the web page showing the product/service marketing.