Week 2 Marketing

In 1-2 pages (120 words or more) answer the following:

Question One

• What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

• What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

Question Three

• Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.