Website evaluation

Select 3 websites from different industries and different-sized companies.

Write a 1,050-word summary (total word count for the assignment) on the three websites that includes the following:

• Analyze the website's performance in relation to standard components of a digital marketing plan.
• Recommend potential changes to improve website performance based upon your initial impression of the site.
• Assess how the website ranks by looking it up using a search engine and using various keywords. 

Format your paper consistent with APA guidelines.