W6A

Assignment 6: Fantasy Campaign

• Evaluate your marketing needs against your marketing budget. (CO5)
• Generate a marketing and advertising strategic plan to meets the goals of your venture. (CO7)

For Assignments 4 and 5, you worked on a marketing campaign based on a budget that you calculated. For this assignment, design a marketing campaign based on a marketing campaign budget of $100,000 for your product/service. Yes, you get to design the campaign of your dreams. This assignment opens your eyes to various marketing opportunities using a larger budget. From this assignment, new ideas can form that you could gradually implement later on.

For this assignment:

1. The objective should include (but not limited to):
   1. Title of the campaign. (What is your slogan?)
   2. What do you want the campaign to achieve? Be detailed, this is not as simple as I want more customers. What type of customers? Number of products/services to be sold?
   3. Be sure to state the positioning statement.
2. Propose how you will measure success? (What metrics will you use?)
3. Design the campaign. (Provide detail.)
   1. What is the advertising type (broadcast, outdoor, print, public service, product placement, and online/mobile)? There may be more than one focus.
   2. What is the advertising scenario? (Remember the slogan created in Assignment 4.)
4. Explain why you selected this type of campaign (advertising type(s) and scenario)? (Why is this campaign appropriate for customer segment?) Provide detail.
5. Determine how the campaign budget will be spent.
6. The assignment should be 3-4 pages (excluding the title, abstract, and reference pages) and follow APA formatting.
7. Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.