W4A

As we have learned an advertising message can be lost in the weeds if the branding, message, and advertising type are not in sync. For this discussion:

1. Assess two marketing campaigns that failed. In the assessment address the following:
   1. The name of the companies.
   2. Type of advertisement (i.e., broadcast, outdoor, print, public service, product placement, or online/mobile).
   3. Background on the marketing campaign.
   4. Explain why the marketing campaign did not work.
2. Determine two lessons learned from the marketing campaigns.
3. Propose a plan to avoid the same fate for your own business venture.