Unit 4 Assignment Web Page

Assignment 1: Paper on the importance of market research (View the Unit 4 assignments and grading rubric.)

You will be conducting an interview with a market research professional or a company representative. Post the highlights of the results of your individual assignment in final draft form to the Discussion Board by Saturday night (attached in a Microsoft Word document) or pasted into the Discussion Board to give others the chance to read your work and make comments or ask questions. Use the results of your research to make specific recommendations on how market research can be applied to the Marketplace Simulation. Submit your 3- to 4-page APA-formatted paper to the Unit 4 Assignment 1 Dropbox by the end of the unit.