UNIT 3 CASE STUDY

Based off of - Wikimart: Building a Russian Version of Amazon

Answer the following questions

CASE STUDY QUESTIONS

1. Given the fragmented, rapidly growing nature of online retail space in the Russian-speaking world, how would you characterize the competition in this industry?

2. Why was Wikimart able to secure financing during its early stages of growth? Put it differently, if you were an angel investor or private equity investor, what special qualities of Wikimart would attract you? 

3. While Wikimart’s objective is to become a dominant ecommerce marketplace in Russia and other countries of the former Soviet Union, given the existing competition (such as Ozon.ru), is such ambition realistic? 

4. What are some of the viable exit strategies for the two cofounders?