trust vs mistrust

Which companies do you trust the most?

# Answer Bar Response %

1 Apple 2 40.00%

2 Google 4 80.00%

3 Microsoft 2 40.00%

4 Sony 0 0.00%

5 Samsung 3 60.00%

Total 11 100.00%

Which company do you least trust?

# Answer Bar Response %

1 Google 0 0.00%

2 Apple 1 20.00%

3 Mircosoft 0 0.00%

4 Samsung 0 0.00%

5 Sony 4 80.00%

Total 5 100.00%

Do you trust marketers?

# Answer Bar Response %

1 No 3 60.00%

2 Yes 2 40.00%

Total 5 100.00%

1 reason why you don't trust marketers?

Text Entry

Sometimes marketers imply that their products or services are far better than they really are.

I feel they don't give the complete truth on the product.

False advertisements

What's a good way to gain a marketers trust?

Text Entry

Telling the complete truth

Making sure they are knowledgeable and know what they are talking about

being reliable

Be honest.

Be truthful

Updated: July 13, 2017

Marketers: Trust vs. Mistrust Assignment

Purpose: The purpose of this assignment is to help you understand what it takes to gain trust

and how important this issue is in marketing.

Preparation Instructions: 1. Compose your response to this activity in Microsoft Word.

2. The paper should be formatted and typed using Times New Roman, 12-point font,

double-spaced, and one-inch margins (no exceptions).

3. The length of the paper should be at least 2 to 4 pages (excluding cover page and

reference page).

4. Use APA 6th edition formatting and use a minimum of 2 references.

5. The paper should contain a cover page and reference page.

Content Instructions: 1. Use your Qualtrics account to create a brief survey to capture the data for this

assignment. You may have personal family or friends you can send the information to, or

you can solicit members from your social media account to participate in the survey link.

2. Survey at least 3 fellow students on how much they tend to trust marketers.

3. Create a brief survey using your Qualtrics account of a minimum of 5 questions and

capture the responses.

4. Address the following questions in your response.

a. What companies do they trust?

b. What companies do they distrust?

c. For those who state that they distrust marketers, ask them why.

d. What would it take for marketers to gain their confidence?

5. Finally, outline what you learned from this activity.

6. Collect your data from the survey and include a PDF summary of the survey questions

and responses an appendix.

Submission Instructions:  Save this assignment as “fname_lname_marketers_trust_vs_mistrust.doc.” (i.e.,

john_smith_marketers_trust_vs_mistrust.doc)

 Access the Assignments link located on the Course Menu to upload the final document as

an attachment to the Marketers Trust vs Mistrust drop box by the due date listed on the

Course Schedule.

 Refer to the grading rubric in the drop box for specifics on grading criteria.