Text-Based Campaign Analysis

Your analysis paper should include ALL of the following:

1. Campaign headline: What phrase (or hashtag) is used? Why those words? What makes them effective?
2. Campaign subtext: what messages are being communicated by the headline? Explain.
3. Campaign issue: what is the campaign trying to address or solve? What is the social, cultural, or political context of this campaign? What are some key facts about the issue and what do those facts tell us?
4. Campaign form: Is it a social media campaign, or is it situated in physical space? How do people interact with it? Why do you think this approach was taken?
5. In which area of civic engagement does this campaign best fit: Associating, Serving, Giving, or Leading? Explain.
6. Intended audience: who is the audience, both actual and intended? Explain.
7. Campaign development: what are the circumstances of the project’s creation? Who created it and why? How has the project evolved over time?
8. What kind of rhetorical appeals are used? Ethos, Pathos or Logos?
9. Campaign reach: where in the world has the campaign reached? Who has it affected? How many people has it affected? Explain.
10. Campaign effectiveness: finally and most importantly, evaluate the effectiveness of the campaign. Was the approach successful? Why? Use specific evidence to support your case. What changes or new approaches would you recommend, in order to improve or grow the campaign? Explain.

• Your essay should be 1,000 words