SWOT Analysis of Morrisons - 1500 words - due in 24 hours.

you must cover all of these topics:

· The company’s market position (relative to its competitors)

· Business Model (how sound is it?)

· An assessment of the company’s sources of inputs and finance

· Risk management systems/corporate governance mechanisms in place (you may want to compare this with the requirements for  listed companies on the London Stock Exchange, available on the Exchange’s website)

· Financial Performance (look at the liquidity/working capital position, profitability, gearing etc. What can you improve to generate synergy?

· Expansion potential

· Strong franchise value- this is the best source of growth. Does your target company have one it’s probably not maximising?

· Management team- poor management team is generally a motivation for takeover. There are ratios to calculate management efficiency.

Use these links, i want to see them referenced in the paper:

https://www.morrisons-corporate.com/annual-report-2017/

https://www.grin.com/document/278978

https://www.123writing.com/free-sample/pestle-and-swot-analysis-of-wm-morrison’s-2016-2017 (do not cite this but use it as a guide) (use their references)