SWOT Analysis
- Pick a firm that you are interested in solving a marketing research project problem
- Provide a thorough description of the industry and the firm
- Perform a SWOT analysis of the firm and industry.
- Think critically about all the possibilities. This should be a very in-depth SWOT analysis.
- Based on this information, identify a marketing opportunity/problem and state it in 2-3 sentences. Research the problem using secondary resources and provide a reference.
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