SWOT

SWOT analysis is a comprehensive tool that helps managers develop a strategic focus for an organization’s marketing efforts.

Using the information learned this week, generate a SWOT analysis on a product based company of your choice, using its latest publicly available information along with research on the company’s strategic position in the market.

In a well-written 2 – 3-page paper supported by at least one scholarly journal and two additional sources, you will:

1. Provide a brief summary of company’s history.
2. Describe its strengths, weaknesses, opportunities, and threats, using specific examples and references.
3. Include a company video (such as an advertisement) as an example of its strategic focus.