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 A common tool used in strategic planning is the S.W.O.T. analysis. Use an Online Store (like Shopify) you are familiar with and complete a SWOT analysis for it describing 5 each of Strengths, Weaknesses, Opportunities and Threats. 

  1. How can a SWOT analysis help a company develop a strategic plan that will be successful? 
  2. Describe the four functions of management.  What role do these play in the strategic decision making process?
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