Service marketing report

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Service Marketing Report 

Individually, students will read 5 journal/research articles that pertain to marketing a service (as 

opposed to a product). Students will then write a 3-5 page report (excluding cover page, 

abstract, and references) synthesizing those 5 articles. APA methodology applies to this 

assignment. The service marketing report is due in Week 2.

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    Amanda Smith
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