Report of Arts, Heritage and Tourism Marketing

Overall word limit, 1500 words maximum

Arial font size 11

Double Spacing with margins of 2-3 cm

Topic:

The relationship between commerce and culture is highly complex and often contentious. Your task is to: critically evaluate the commercialization of one specific cultural text (e.g. a work of art, cultural artefact, or place). In developing your critique, you should consider:

  the different ways in which the cultural text has been commercialized

  the factors which have governed the production and commercialization of the text

  the consequences of commercialization of the text

In completing this assignment, you should draw on a critical evaluation of existing literature and the theories we have covered throughout the module. It is essential that you make use of relevant academic journal articles by referencing them throughout the assignment.