Red Bull Interview
Interview (in depth) 4 people who have purchased and used the selected product/brand in the past 6 months and obtain the following:
• Describe the process that led to the consumers’ “choice” of the brand...cite commonalities of response to marketing strategies and tactics.
• Assess the consumers satisfaction/dissatisfaction with
o The pre-purchase experience
o The purchase experience
o The usage experience
o The service experience
7 years ago 8
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- order_120793_311551.doc
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