question 5

§ Add the standard course cover page.

§ No reference(s) needed.

§ Respond in paragraph form where instructed, and using formal business writing.

Your reading assignment for this week was chapter #5 Consumer Behavior. At the heart of the chapter and marketing literature, is the model of consumer behavior. Answer each of the following questions. Write/type your answers beneath each question.

1. What are the four foundational factors of the model? (List in detail).

2. Critique the Heinz Company ad featured. The ad first appeared in London subways earlier this month. 

Which of the four model factors best explains and frames the ad? Explain. Write a short paragraph (three sentences).

3. The featured ad has received backlash Analyze the ad. Why are media critics claiming the ad to be a marketing blunder? Explain. Write a short paragraph (three sentences).