question

https://www.youtube.com/watch?v=-UqKLSNmvEU&t=196s

https://www.youtube.com/watch?v=bM2ciO7PHYg

http://libguides.library.cpp.edu/ibm3075

1. Discuss ways in which media impact might be reconciled with segmentation and targeting issues. Is there a trade-off between impact and targeting? 

2. Imagine you are part of an media strategy team for a campaign for the launch of a new chocolate snack called "Sleek". It is to be positioned to a largely female market as a sensuous indulgence .

• How would you plan your targeting?
•  Which media vehicles you would select? Why? (Research with Kantar (SRDS) media would be helpful:  http://libguides.library.cpp.edu/ibm3075).
• Explain the timings of exposure.
• What are the main problems and difficulties of this task? 

3. Find a detailed media plan of an awareness campaign (including the flowchart). Discuss the main components and the reasonings behind.