quay week 5

Prompt:

Different cultural perspectives of a region can impact several aspects of a company’s global business operations. This week, in the Readings & Resources, you will review an article on business strategy and international culture (Global Business Strategies for Respond to Cultural Differences*). Referring to this article, describe the four strategies discussed and appraise how cultural differences affect the way business transactions are completed and influence free trade and professional relationships.

*Bruton J. & Bruton, L. (n.d.). Global business strategies for responding to cultural differences. Principles of Management. Lumen Learning.