Public Service Announcements Presentation

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How does celebrity endorsement work as a form of marketing communication?

·  What are some disadvantages in using celebrity endorsement?

·  What should this non-profit organization watch for when selecting a celebrity?

·  Is this form of advertising effective in altering the behavior of people your age?

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    Amanda Smith
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    • PublicServiceAnnouncement.pptx
    • publicserviceannouncement.pdf