Public Relations

Tasks:

Develop a digital marketing strategy that includes at least two social media sites. In addition, you must describe two emerging media tactics to help drive further communication of Rock Pic School. Strategies can include (but are not limited to) wikis, RSS feeds, listservs, newsjacking, and viral marketing.

Propose a digital strategy to include the following:

• A social media plan:
  • Which two social media site(s) will Rock Pic School utilize?
  • How will the school drive traffic to these sites?
• Two emerging media tactics:
  • Which tactics will the school utilize? Consider wikis, RSS feeds, listservs, newsjacking, and viral marketing.
  • How will the school generate positive PR using these tactics?
• A tangible goal for each tactic

Deliverable:

• Compile your response in at least 750 words.
• Use proper MLA formatting for your document and source citations.
  • You can use the MLA Citation Helper as a convenient reference for properly citing resources.
  • The MLA Formatting Handout will help guide you in the details for setting up your essay using MLA style.
  • You may create your essay in this MLA-Formatted Template.