Public Opinion

 AFTER reading the Lesson 2 readings this week, which address numerous historical political campaigns, consider the following:  Using concepts and terms from the readings, compare and contrast the 2004 and 2012 presidential election campaign tactics by reviewing one Democratic ad and one Republican ad from each election (four ads overall).  

Remember to analyze the ads. Don't simply describe them.  Because you will link to your ads, the rest of us can see for ourselves what they looked like. Leave out personal opinions, and stick to facts and concepts in the readings, which also should be cited where appropriate.

• Compare any two presidential elections you wish.

Here are some web sources which you might want to consult:

http://www.livingroomcandidate.org/

http://pcl.stanford.edu/campaigns/

http://www.washingtonpost.com/wp-srv/special/politics/2012-exit-polls/

http://elections.nytimes.com/2012/results/president

I CAN'T STRESS THIS ENOUGH.  YOU MUST USE THE TEXTBOOK ON THIS AND CITE IT AS WELL.    (I WILL GIVE YOU THAT INFORMATION UPON PAYMENT)

and as always:

300-500 words

APA format & properly cite references

IF YOU QUOTE SOMETHING YOU MUST USE QUOTATION MARKS