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Proposalwritingishardworkdb.docx

Proposal writing is hard work, so I will make this week's discussion super easy. I want you to watch Part 1 and Part 2 of my proposal lectures and tell me how to improve them. Please be specific; I must be able to tell that you watched the video. (FYI, I can tell if you do, so please do!) I have provided a bulleted list below. Answer the questions as best as possible, and please add anything else to help me make a better video.

· what parts confused you? (you can mark the time on the video if that helps you point out a specific spot)

· what did I over-explain? what should I cut out?

· what did I underexplain? what should I add?

· what slides or information helped you?

· what slides or information was unnecessary?

https://www.screencast.com/t/vibguBlZk

proposallecture.pptx

Proposals

Kristie Weeks

English 325 Technical Writing

General Purpose

Persuade

You are asking for money to solve a problem or to create an opportunity

Inform

You are providing extensive research that explains why a problem needs to be solved or why the opportunity is an important addition.

Types of proposals

Solicited

Unsolicited

Internal

External

You are writing an unsolicited proposal. The proposal will be external if you do not work for the company and internal if you do work for the company.

Structure of a proposal

Problem Proposal

Cover page: professionally designed

Summary: overview of the entire proposal

Introduction: explain why the problem exists and how it is negatively affecting the company (preferably from a financial perspective)

Proposed Tasks: list of a minimum of three different solutions you are proposing that will solve the problem

Budget: how much you will charge the company to perform the research (i.e., complete the research of the three solutions in your proposed tasks)

Timeline: how long it will take you to perform the research

References: minimum of three credible sources

How do you convince your audience to buy into your proposal?

Professional Design

Grammatically Accurate

Good Use of Charts and Graphics to Explain Complicated Material

RESEARCH

Facts

Statistics

Competitive Research

Interviews

Observations

Social Media Research

Expert Opinion

Common problems with student proposals

Not enough research, dated research, not credible research

Unprofessional design

Writing and grammar errors

Not hitting your audience’s “hot buttons”—how do you appeal to a pastor versus a restaurant owner?

Do not clearly present research that shows how the problem can be solved or how the opportunity can be a positive addition

Do not convince the audience that the problem is costing them more than the solution—Return on Investment (ROI)

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