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BUS400MilestoneTwoTemplatepp.ppt
TheSmartHomeConciergeServicesPowerpoint-1.pptx
BUS400MilestoneTwoGuidelinesandRubric.docx
BUS400MilestoneTwoTemplatepp.ppt
TheSmartHomeConciergeServicesPowerpoint-1.pptx
Business Model Canvas Template
Key Partners
Technology suppliers
Service providers
Software developers
Manufacturers
Financial institutions
Marketing and advertising agencies
Industry associations and organizations
Key Activities
Personalized consultations
Expert device integration
Continuous support
Market research and trend Analysis
ROI performance evaluation
Customer education and training
Brand promotion and marketing
Key Resources
Retail infrastructure like stores, warehouses and distribution channels
Customer support team that offer expertise to customers
Operational expertise
Market research and analysis to study industry trends
Lowe’s great Brand reputation
Financial capital
Employee expertise
Value Proposition
Convenience and efficiency; saves homeowners time and effort in managing their household chores and tasks.
Customer personalization; tailors smart home systems to suit each customer's lifestyle and preferences perfectly.
Continuous support to the customers
Enhances security and safety of the customer through integration smart home technology
Financial benefits through revenues from sales, consultation and installation
Innovation and cutting-edge technology
Brand reputation and trust
Customer Relationship
Personalized consultations
Customer education on the product and services
Continuous support
Expert advise and device integration
Constructing efficient feedback mechanisms
Long-term customer engagement
Channels
Retail stores
Online platforms like Instagram
Customer service centers
Partnerships with other similar businesses
Advertising and marketing through various channels
Events and workshops
Referral programs
Customer Segments
Homeowners interested in smart-homes
Tech-savvy consumers
Busy professionals that require a smart house for efficiency
Families that prioritize safety
Eco-conscious consumers
Rental property owners
Seniors and individuals with disabilities that could have mobility or accessibility issues
Cost Structure
Consultation and assessment costs
Device integration and installation costs
Training and development costs
Operational costs
Marketing and promotion costs
Technology infrastructure costs
Research and development costs
Revenue Streams
Consultation fees for expert suggestions regarding the client tastes
Device sales, income from the sale of equipment and smart home gadgets
Installation fees, charges related with hiring a professional to install smart home appliances
Subscription services which generates recurring income from subscription services like maintenance
Service packages
Training workshops
Referral commissions
Upgrades and add-ons
1
BUS400MilestoneTwoGuidelinesandRubric.docx
BUS 400 Milestone Two Guidelines and Rubric
Overview
You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.
Scenario
In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.
All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.
Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.
Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.
Prompt
You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.
Specifically, you must address the following rubric criteria:
1. Deliver a unique value proposition.
a. Leveraging the blue ocean strategy, what makes the product or service unique?
b. How does it provide a strategic advantage in the marketplace?
2. Answer key business model questions about the customer.
a. Customer acquisitions
b. Revenue models
c. Price points for the product/service
d. Key activities for the value proposition (product or service)
3. Answer key business model questions about assets, partners, and cost.
a. Assets available
b. Key partners
c. Cost structures
4. Import your existing business model canvas chart from Module Four.
5. Clarify your business model assumptions.
a. Check your assumptions
b. Complete the assumptions chart
6. Prepare to meet customers.
a. Highlight the materials needed
7. Update your documentation.
a. Targeted segment
b. Type of value delivered
c. How the product is unique
8. Update your business model.
a. Complete any updates to the BMC chart
What to Submit
Submit the completed Milestone Two Template PPT. Sources should be cited according to APA style.
Supporting Materials
The following resources support your work on this Milestone:
Reading: 6 Revenue Models Every Entrepreneur Should Know This resource provides an overview of revenue models and can be used to help you choose a model for your product/service.
Reading: Bottom-up Sales Forecasting for Pre-revenue Startups This resource dives into the overarching concepts around forecasting sales, cash flow, selling costs, and expected average selling price per sale.
BUS400MilestoneTwoTemplatepp.ppt
TheSmartHomeConciergeServicesPowerpoint-1.pptx
Business Model Canvas Template
Key Partners
Technology suppliers
Service providers
Software developers
Manufacturers
Financial institutions
Marketing and advertising agencies
Industry associations and organizations
Key Activities
Personalized consultations
Expert device integration
Continuous support
Market research and trend Analysis
ROI performance evaluation
Customer education and training
Brand promotion and marketing
Key Resources
Retail infrastructure like stores, warehouses and distribution channels
Customer support team that offer expertise to customers
Operational expertise
Market research and analysis to study industry trends
Lowe’s great Brand reputation
Financial capital
Employee expertise
Value Proposition
Convenience and efficiency; saves homeowners time and effort in managing their household chores and tasks.
Customer personalization; tailors smart home systems to suit each customer's lifestyle and preferences perfectly.
Continuous support to the customers
Enhances security and safety of the customer through integration smart home technology
Financial benefits through revenues from sales, consultation and installation
Innovation and cutting-edge technology
Brand reputation and trust
Customer Relationship
Personalized consultations
Customer education on the product and services
Continuous support
Expert advise and device integration
Constructing efficient feedback mechanisms
Long-term customer engagement
Channels
Retail stores
Online platforms like Instagram
Customer service centers
Partnerships with other similar businesses
Advertising and marketing through various channels
Events and workshops
Referral programs
Customer Segments
Homeowners interested in smart-homes
Tech-savvy consumers
Busy professionals that require a smart house for efficiency
Families that prioritize safety
Eco-conscious consumers
Rental property owners
Seniors and individuals with disabilities that could have mobility or accessibility issues
Cost Structure
Consultation and assessment costs
Device integration and installation costs
Training and development costs
Operational costs
Marketing and promotion costs
Technology infrastructure costs
Research and development costs
Revenue Streams
Consultation fees for expert suggestions regarding the client tastes
Device sales, income from the sale of equipment and smart home gadgets
Installation fees, charges related with hiring a professional to install smart home appliances
Subscription services which generates recurring income from subscription services like maintenance
Service packages
Training workshops
Referral commissions
Upgrades and add-ons
1
BUS400MilestoneTwoGuidelinesandRubric.docx
BUS 400 Milestone Two Guidelines and Rubric
Overview
You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.
Scenario
In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.
All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.
Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.
Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.
Prompt
You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.
Specifically, you must address the following rubric criteria:
1. Deliver a unique value proposition.
a. Leveraging the blue ocean strategy, what makes the product or service unique?
b. How does it provide a strategic advantage in the marketplace?
2. Answer key business model questions about the customer.
a. Customer acquisitions
b. Revenue models
c. Price points for the product/service
d. Key activities for the value proposition (product or service)
3. Answer key business model questions about assets, partners, and cost.
a. Assets available
b. Key partners
c. Cost structures
4. Import your existing business model canvas chart from Module Four.
5. Clarify your business model assumptions.
a. Check your assumptions
b. Complete the assumptions chart
6. Prepare to meet customers.
a. Highlight the materials needed
7. Update your documentation.
a. Targeted segment
b. Type of value delivered
c. How the product is unique
8. Update your business model.
a. Complete any updates to the BMC chart
What to Submit
Submit the completed Milestone Two Template PPT. Sources should be cited according to APA style.
Supporting Materials
The following resources support your work on this Milestone:
Reading: 6 Revenue Models Every Entrepreneur Should Know This resource provides an overview of revenue models and can be used to help you choose a model for your product/service.
Reading: Bottom-up Sales Forecasting for Pre-revenue Startups This resource dives into the overarching concepts around forecasting sales, cash flow, selling costs, and expected average selling price per sale.
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