Product Adaptation

Products especially consumer goods, such as apparel, jewelry, or foods require product adaptation for entering a foreign market. 
Discuss product adaptation in terms of why to adapt and what to change of product for entering a foreign market and give a specific example from a global perspective.  
Discussion will be graded on the following: (1) reflecting your critical thinking (Discussion should be less than 300 words), (2) providing 2 quality web-based citations for supporting your discussion, and (3) extra 2 point will be given to the first posting.