Pricing strategy
- Select two products, one high priced and the other low priced. Determine the role of price in the product's marketing strategies. Contrast the two different price strategies.
- From the e-Activity, evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
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