priceline vs expedia internet reserach excercise

pick two competing online service compamnies such as priceline.com and expedia.com

1.draw blueprints of both service perfomances?

2.how aretwo companies differentiated as reflected in ypur blueprint?

3.what opportunities might you cansoder to further differentiate the two service if you were one of them?

4.what backstage operation must be in place to make your suggested changes work?